DTC Case Study Series #2 – “E-Commerce Website Design, Part 2”

As wineries are realizing the clear advantages of selling direct to consumer, now is the time to ensure that winery websites are e-commerce ready, mobile optimized and responsive to be viewed properly from any device (desktop, tablet or smartphone).

John Gavin, on of our DTC Network Consultants, is a winery e-commerce design specialist. In the first part of our two-part case study with John, released in May, he shared three key take-away’s in e-commerce website design.

In part two of my interview with John, we had an opportunity to speak with Shane Soldinger of Silver Trident Winery located in Yountville, California. Silver Trident is a new wine brand, offering limited release wines provided in a beautifully decorated home furnished by Ralph Lauren. Silver Trident’s attention to detail and focus on delivering exceptional experiences was a priority when launching their e-commerce website three months ago. Shane shares his insights around what luxury brand wine consumers are expecting when visiting a winery e-commerce site from mobile devices and on the go.

We hope that you find this informative case study useful and would enjoy hearing your feedback.  Cheers!



About Sandra Beals

Sandra Beals, founder of DTC Wine Workshops and the DTC Consultant Network, is a subject matter specialist and public speaker on the topics of direct to consumer wine sales and consumer engagement strategies.