winery marketing


Winery Managers: Attend DTC Wine Management Academy

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE AUGUST 23rd. Ideal for any winery manager responsible for direct sales, tasting room and club management, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC […]


Top 5 Tools for Connecting Wine Consumers to your Brand

This webinar is a “How to” Guide on using branding to get better results for your wine brand. In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals to wine consumers nationally. Each attendee will receive a […]


Wine Brand Ambassador Workshop (DATE CHANGED to 11/16)

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands-on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


9 EASY Marketing Tricks To Sell More Wine

GUEST BLOG POST featuring Melissa Leiter, a member of the DTC Consultant Network and owner of New Vines Marketing. 9 EASY Marketing Tricks To Sell More Wine When it comes to marketing your winery, knowing where to start is typically the hardest part. There are so many modern ways of […]


Sandra Hess at wiTs 2017 Conference Sonoma – 360 Customer View Panel

Meet-up with DTC Wine Workshops founder, Sandra Hess, at the wiTs 2017 Conference June 13th Lodge at Sonoma. Sandra will be moderating a lively panel discussion to uncover how winery teams are leveraging a variety of technologies and tools to capture important customer touch point information for building complete customer views. 9:45 – 10:30 a.m. […]


DTC Wine Workshops Central Valley Roadshow – Calturas Winery, Brewery & Event Center

DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions. Workshop 9:00 – 12:00 & wine reception to follow.   $40 General Admission per workshop. Group discount available for wineries with four attendees or more […]


DTC Wine Workshops Central Valley Roadshow – Fresno State University

DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions.  $40 General Admission per workshop.Group discount available for wineries with four or more attendees at $25 per admission. REGISTER HERE A SPECIAL THANK YOU […]


Branding for Direct Wine Sales Success

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. Key Take-Away’s Include: 1. […]


TOP FIVE Member Management Tools Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine […]


Branding for Direct Wine Sales Success

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. The registration fee for […]