winery marketing


Branding for Direct Wine Sales Success

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. Key Take-Away’s Include: 1. […]


Winery PR: Designing a Content Driven Marketing Plan

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]


Winery PR: Designing a Content Driven Marketing Plan

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]


Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]


Winery PR: Designing a Content Driven Marketing Plan

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]


Winery PR: Connecting the Message to Reach New Audiences

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]


DTC Wine TALENT & TECHNOLOGY MATCH Workshop

Workshop Description:  Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this Online Workshop! Presenters:  Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, […]


DTC Wine Management Academy (4-PART SERIES)

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE JANUARY 31ST. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a […]


Customer Relationship Marketing Workshop – WIVI Paso Robles

Sandra Hess, founder of DTC Wine Workshops, will be presenting a Customer Relationship Marketing Workshop on March 15th at WIVI Paso Robles, CA. Learn how to build your digital marketing plan using data to understand your customer. Sandra will lead a 45 minute workshop that includes a CRM Checklist.   ABOUT WIVI: […]


Introductory Webinar Featuring Kevin Smith

JOIN US for an Introductory Webinar featuring Kevin Smith, member of the DTC Consultant Network, on September 20th 11:00 – 11:30 PST. Kevin will share best practices around Loyalty Programs, DTC Strategic Planning and Brand Development in this informative webinar. On top of serving as the Business and Marketing Director […]


DTC WINE SALES NEWS – August 2016

Greetings! DTC Wine Sales News, August 2016. The wine industry is abuzz as harvest is in full swing and winery teams are planning holiday events and promotions.  “We are experiencing perfect growing conditions” explains Rolando Herrera, Mi Sueño Owner/Winemaker. Herrera is preparing for his 32nd professional grape harvest. Herrera produces 10,000 cases per year at […]


DTC Wine Management Academy (4-PART SERIES)

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching […]


INTRODUCTORY WEBINAR – Stacie Jacob Winery PR & Brand Strategy

INTRODUCTORY WEBINAR – Stacie Jacob Winery PR & Brand Strategy JOIN US for an Introductory Webinar Featuring Stacie Jacob, newest member of the DTC Consultant Network. This half-hour live webinar will include three actionable best practices and a Q & A session. To register, email: [email protected].  Solterra Strategies Founder and Chief […]


DTCWW Central Coast Roadshow – San Luis Obispo

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop […]


DTC Wine Workshops celebrates Three-Year Anniversary!

Today, DTC Wine Workshops celebrates its THREE YEAR-ANNIVERSARY! Sandra Hess, founder of DTC Wine Workshops, shares her excitement. “I am thankful for the support of incredible clients, partners and members of the media as we have worked together to grow direct wine sales in the United States over the past […]