winery training


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key […]


DTCWW Good to Great Series – #1 Become “Winery Community Builders”

[January 27, 2023 – Sandra Beals] Today, I am excited to release the DTCWW Going from Good to Great Series #1 “Become Winery Community Builders”. Watch for a year full of articles focused on proven models and tools for success as DTC Wine Workshops gets ready to celebrate our 10 […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

The “DTC Wine Sales Training Program” is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery […]


Top Direct Wine Sales Tools for 2023

[December 29, 2022 – Sandra Beals prev Hess] Winery teams across the globe leverage DTC Wine Workshops proven methods and training programs to capitalize on what is now a $4.3 billion dollar industry in wine shipped producer to consumer last year. While wine shipment volume was 9% down year over […]


Tasting Room Visitation DOWN & Private Client Sales UP This Holiday Season

[November 30, 2022 – Sandra Beals prev Hess] Consumer spending on domestic wine, including bulk imports, increased nearly 9% versus last year to $54.9 billion in the past 12 months, as winery direct-consumer shipment value gained 1% in October to $608 million according to Wines Vines Analytics. On the flip […]


2023 Wine Consumer Journey Mapping Workshops Announced!

[October 31, 2022] Join Sandra Hess, founder of DTC Wine Workshops, for this online training session ideal for winery owners and management teams. Two dates to choose from. Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra Hess, founder of DTC Wine Workshops and Direct […]


Sandra Hess confirmed speaker at Wine Industry Leadership Conference

Sandra Hess, founder of DTC Wine Workshops, will join the panelists at the Winery Talent Retention session kicking off at 10:00 am pacific on February 9th! Learn more and REGISTER HERE Despite the challenges over the last two years, the wine industry has persevered—leaders have continued to evolve their businesses, […]


2022 Direct Wine Sales Success Webinar (SOLD OUT)

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. SOLD OUT! We invite you to join the next web program on February 8th – REGISTER HERE. BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine […]


2022 Direct Wine Sales Success Webinar

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q […]


Top 5 Tools for Developing Effective DTC Wine Compensation Plans

[Sandra Hess – October 12, 2021 – DTC Wine Sales Blog] Tool #1 – Start at the Top The January 2020 Pandemic taught us a lot about being nimble and adjusting. During this time of pandemic recovery, most wine regions throughout the US have suffered from staff shortages. We have […]


2020 DTC Wine Sales Review: POWER OF THE PIVOT

January 12, 2021 – Sandra Hess, DTC Wine Workshops [20-30 minute read] Many direct to consumer teams in wine regions across the nation have been pivoting and adjusting to life’s catastrophes for several years now. From devastating fires that repeated seasons to floods and now a pandemic. Whether iconic wine […]


Virtual Wine Tasting Setup in 5 Steps or Less

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement […]


Virtual Winery Offerings Case Study Presentation @ DTCWS

Join Sandra Hess, founder of DTC Wine Workshops, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small, mid-size and large winer producers will share key insights and also what not to do in this 45 minute […]


Direct Wine Telesales & Account Management Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention and direct sales campaigns. REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, […]