Free Webinar: Wine Consumer Engagement Strategies for DTC Success Learn key strategies to engage consumers and build ongoing relationships with them. Sandra Hess, founder of DTC Wine Workshops Consulting Firm will join Adrienne Stillman, Marketing Director at WineDirect to present an informative webinar to winery teams across the nation. Sandra […]
In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to […]
DIRECT WINE SALES: It’s time to RETHINK Loyalty Programs! Sandra Hess, founder, DTC Wine Workshops Consulting Agency June 26, 2018 There are two BIG CHALLENGES in direct to consumer wine sales today that I hear about in almost every wine region when presenting workshops and working with clients. Challenge #1 […]
DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction […]
DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction […]
What is the true return on investment when a family owned winery outsources fulfillment and shipping to Copper Peak Logistics? Find out by watching Episode 9 of the DTC Wine Case Study Series. Sandra Hess, founder of DTC Wine Workshops consulting and training agency, interviewed Laila Subaie, DTC Operations Manager at […]
REGISTER HERE for the Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever […]
REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and […]
As direct to consumer wine sales throughout the US continue to grow at a pace of 10-25% year over year, we know that wine club competition today is more fierce than ever. I encourage direct wine sales team members to gather together and update strategic sales & marketing plans by […]
Wine Consumer Data Collection Workshop Napa REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 – 12:00 at Jamieson Ranch Vineyards, 1 Kirkland Ranch Rd, American Canyon, CA […]
DTC Wine Workshops is a featured sponsor of the 6th Annual Wineries Boot Camp event taking place on February 28th in Yountville, CA. About the 2018 Wineries Boot Camp event: The Luxury Marketing Council of San Francisco is proud to present its 6th Annual Wineries Boot Camp. More than 300 […]
Wine Club Design Web Training: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend […]
REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina […]
DTC Wine Symposium Sessions Announced – January 17th & 18th Concord, CA As I am gearing up to moderate a session on “360-Degree Customer Views and Leveraging CRM data” at the DTC Wine Symposium on January 17th at 11:00 in Concord, CA, I have taken time to review the final […]
DTC Wine Workshops welcomes Adam Ivor, newest member of the DTC Consultant Network and co-founder of Gliding Eagle Incorporated. Adam advises winery teams around International Direct to Consumer Wine Sales Solutions and Evolving Global Distribution Strategies. Adam will be joining DTC Wine Workshops founder, Sandra Hess, to deliver four webinars in 2018. Find out […]
