START 2016 OFF THE RIGHT WAY WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and […]
DTC Wine Workshops Introductory Webinar featuring Tricia Slavik will take place on Wednesday, October 21st at 10:00 – 10:30 a.m. PSD. Hear best practices for around winery marketing campaigns that grow direct wine sales and also connect with consumers in between visits. The event is complimentary. Be sure to register early as […]
DTC Wine Workshops Introductory Webinar featuring Carl Giavanti will take place on Thursday, September 30th at 10:00 – 10:30. Hear best practices for leveraging effective PR Campaigns and working with media to increase brand exposure and reach nationally. The event is complimentary. Be sure to register early as there are limited spaces […]
There are many programmatic approaches that can enhance Direct To Consumer wine sales. These can include a focus on building your wine club; establishing partnerships with the hospitality industry, transportation companies, travel companies, and destination management companies; an efficient tasting room strategy; systematic personal outreach efforts; and an efficient use […]
One of the few ways to have a successful winery comes down to DTC (Direct to Consumer) sales. It’s crucial to draft a marketing plan and have the operational tools in place to execute your plan. Drafting a plan: Take some time away from the daily duties that can easily […]
Early-bird discount tickets available through August 30th!
Early bird discount available through August 12th! Choose from five dates.
As wineries are realizing the clear advantages of selling direct to consumer, now is the time to ensure that winery websites are e-commerce ready, mobile optimized and responsive to be viewed properly from any device (desktop, tablet or smartphone). John Gavin, on of our DTC Network Consultants, is a winery […]
There has never been a better time in history to sell wine direct to the consumer. The recent Silicon Valley Bank (SVB) “Secrets of a Successful Tasting Room” report, released in conjunction with a live video stream by Rob McMillan and guests discussing the report, details interesting trends. One key takeaway for me […]
Greetings! I have the pleasure of serving a variety of winery owners and managers throughout the nation. I have frequent discussions with winery staff at onsite workshops and industry events, to identify their training needs for growing direct to consumer (DTC) wine sales. There is one common thread in most of my conversations—the […]
I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I […]
Sandra Hess, Founder of DTC Wine Workshops will be attending Vin65 Roadshow in Mendocino to hear from industry experts. Attending? Let’s meet up!
Learn how winery video’s help to build and extend your brand story and experiences nationally!
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone. [February 16, 2015 – San Francisco, CA] We have seen […]
Hear about e-commerce and winery marketing best practices in this informative webinar!
