Winery

DTC Wine Workshops Introductory Webinar featuring Ken Majer

DTC Wine Workshops Introductory Webinar featuring Ken Majer will take place on Thursday, September 24th at 10:00 – 10:30. Hear best practices for establishing a strong leadership foundation for your winery. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected].  Ken is a […]

DTC Wine Case Study #4 – ROI of using ShipCompliant

In our fourth episode of the “DTC Wine Sales Case Study Series,” Sandra Hess, founder of DTC Wine Workshops, met with Ernie Veniegas, Wine Club Manager Grgich Hills and Jeff Carroll, VP of Product Development ShipCompliant, to uncover the true return on investment (ROI) of using ShipCompliant in combination with exceptional customer service to sell wine direct to consumers nationally.

One key take-away from this informative case study: there are clear advantages in maximizing the use of ShipCompliant to ensure customers receive wine orders on time and that wineries can ship the maximum amount of wine direct to consumer to 43 states nationally.

Ernie and Jeff share valuable insights and reveal their “Words of Wisdom” in this informative case study.  We learn that online buyers are 20% more likely to become repeat buyers if wine is delivered ON TIME THE FIRST TIME. Grab a notepad and get ready to learn best practices from these two industry leaders.

 

DTC Wine Case Study Series #3 – “Customer Care”

In our third of the “DTC Wine Sales Case Study Series,” Sandra Hess met with David Crum, Loyalty Marketing Manager at Duckhorn Vineyards, and Terry Hegarty, General Manager at WineDirect Outbound, to uncover the true return on investment (ROI) of contacting customers by phone in between visits. One key take-away […]

2015 State of the Wine Industry Report

Rob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf.  Direct to Consumer sales will continue as the largest growth channel for most wineries.  NOW is the time to get a strategic DTC Sales Plan in place. […]

DTC Wine Sales Management Series

DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session.  Online workshop dates for […]

5 REASONS TO ATTEND DTC WINE SYMPOSIUM 2015

Happy Holidays!  As your winery team is preparing sales and marketing plans for 2015, now is a great time to register for the DTC Wine Symposium taking place January 14th and 15th at the Concord Hilton.  Sandra Hess, founder of DTC Wine Workshops, is the Workshop Sessions Chair and has […]

Direct to Consumer Wine Marketing Tips

In the 6th webinar of our “Meet the Network” series on November 4th, Janet Majors shared her insights and best practices for implementing effective online and in-person winery marketing.  Key take-away’s from this webinar include: How brand strategy and consumer data funnel down into online and in person marketing efforts Keys to […]

Direct to Consumer Wine Symposium

The 2015 Direct to Consumer Wine Symposium will be help January 14-15, 2015 at the Hilton Concord Hotel in Concord, CA. Located along the Hwy 680 corridor, traffic and distances will be better for those traveling from Napa, Sonoma, Livermore and the central coast (in addition to local airports like […]