Yearly Archives: 2014

Winery Teams: Congratulations On Direct Wine Sales Success!

DTC Wine Workshops and the DTC Consultant Network would like to express our  sincere gratitude for your business and support in 2014.  It has been an incredible year for us as we have helped wineries sell direct to consumer!  According to Wines and Vines, DTC Shipments 12-Month Total Approached $1.8 Billion*. Direct-to-consumer […]

DTC Wine Sales Management Series

DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session.  Online workshop dates for […]


Happy Holidays!  As your winery team is preparing sales and marketing plans for 2015, now is a great time to register for the DTC Wine Symposium taking place January 14th and 15th at the Concord Hilton.  Sandra Hess, founder of DTC Wine Workshops, is the Workshop Sessions Chair and has […]

Direct to Consumer Wine Marketing Tips

In the 6th webinar of our “Meet the Network” series on November 4th, Janet Majors shared her insights and best practices for implementing effective online and in-person winery marketing.  Key take-away’s from this webinar include: How brand strategy and consumer data funnel down into online and in person marketing efforts Keys to […]

Get Your Winery Website Ready for the Holidays

In the third webinar of our “Meet the Network” series on September 30, James Davenport shared his top tips for how to prepare your website for the upcoming holiday season. Top Takeaways: Ensure Your Website is Mobile Friendly.  Does it work on mobile devices? Is it responsive? Shipping Sells. Create a […]

Direct Wine Success Series: Customer Retention Tips

In the second webinar of our “Meet the Network” series on September 16th, Hilarie Larson shared her top customer retention tips for a healthy direct-to-consumer wine business healthy.  Here are the top 5 takeaways: Stories Sell Wine – What’s Yours? Find your story & present a cohesive image Hire the Face of Your Winery. Recruit and […]

Social CRM for Your Winery: Get Connected in 30 Minutes or Less

Are you a Vin65 user? Did you know that as part of your subscription you also get access to VinTank, the leading social CRM platform for wineries? DTC Wine Workshops and the DTC Consultant Network has teamed up with VinTank to help you make the most of their platform and […]

DTC Consultant Network Members Announced

We’re excited to formally announce the inaugural members of the DTC Consultant Network. This group of wine industry specialists have been selectively picked to serve wineries throughout then nation based on their proven methods and impressive project portfolios. You can view network members and read BIOS at: This group of […]

Direct Wine Sales Success Series: Top Tips Webinar

In the first webinar of our DTC Consultant Network Intro series on September 4th, Sandra Hess shared sales strategy tips for growing direct-to-consumer wine business. Top Takeaways: The customer is the center of the DTC universe. Make sure you build your strategy around them! Identify the ideal blend of process & technology.  Do […]

Introducing the DTC Consultant Network

Today, DTC Wine Workshops is pleased to announce the launch of the DTC Consultant Network, a full-service consulting group connecting subject matter experts with wineries throughout the nation to grow direct to consumer (DTC) business, expand brand awareness and retain loyal customers. The first of its kind, the DTC Consultant […]

SVB on Tasting Room Best Practices

Recently, Silicon Valley Bank and Wine Business Monthly conducted a survey on Tasting Room best practices.  Here, SVB’s Rob McMillan, Wine Business Monthly’s Cyril Penn and an industry panel discuss the findings and share insights into: Conversion rates of visitors to buyers Impact of venue choice on tasting room success Regional […]

Drive DTC Wine Sales and Keep ‘em Coming Back!

In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]

Direct to Consumer Wine Sales Webinar Series

DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST. 3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased […]