SVB on Tasting Room Best Practices

Recently, Silicon Valley Bank and Wine Business Monthly conducted a survey on Tasting Room best practices.  Here, SVB’s Rob McMillan, Wine Business Monthly’s Cyril Penn and an industry panel discuss the findings and share insights into:

  • Conversion rates of visitors to buyers
  • Impact of venue choice on tasting room success
  • Regional Tasting Room Comparisons
  • Club Metrics
  • Expert Panel Analysis

You can also download the full report.

About Sandra Beals

Sandra Beals, founder of DTC Wine Workshops and the DTC Consultant Network, is a subject matter specialist and public speaker on the topics of direct to consumer wine sales and consumer engagement strategies.