Recently, Silicon Valley Bank and Wine Business Monthly conducted a survey on Tasting Room best practices. Here, SVB’s Rob McMillan, Wine Business Monthly’s Cyril Penn and an industry panel discuss the findings and share insights into:
- Conversion rates of visitors to buyers
- Impact of venue choice on tasting room success
- Regional Tasting Room Comparisons
- Club Metrics
- Expert Panel Analysis
You can also download the full report.