“Everything must be made as simple as possible. But not simpler” – Albert Einstein Marketing in the 21st Century Marketing has now become dependent on the knowledge that the marketer cannot assume the likes, dislikes, or preferences of their customers based on pure intuition and/or their own personal experience as it […]
Empower your Winery New Hires. When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and […]
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone. [February 16, 2015 – San Francisco, CA] We have seen […]
Years ago I worked with Marriott, within the Residence Inn division of 300 hotels. I was fortunate to be on the Quality Assurance team with an amazing leader and six of the best peers I’ve ever had the pleasure of working alongside. We had an invigorating, challenging task: to rework […]
While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]
Rob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf. Direct to Consumer sales will continue as the largest growth channel for most wineries. NOW is the time to get a strategic DTC Sales Plan in place. […]
Start 2015 off right by implementing the DTC Wine Sales Checklist: 1. Attend DTC Wine Management Series kicking off online on Tuesday, January 13th and running for four weeks. Includes an e-workbook and 1.5 hour coaching session to build DTC Strategic Plan. Register at: EVENTBRITE 2. Subscribe to DTC Wine Workshops […]
This is a great read by Liz Thatch, Professor of Management & Wine Business at Sonoma State University. Direct to consumer wine sales continue to grow at an incredible pace and now is an excellent time to get a DTC Strategic Sales Plan in place. 3.47 million cases of wine […]
DTC Wine Workshops and the DTC Consultant Network would like to express our sincere gratitude for your business and support in 2014. It has been an incredible year for us as we have helped wineries sell direct to consumer! According to Wines and Vines, DTC Shipments 12-Month Total Approached $1.8 Billion*. Direct-to-consumer […]
DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for […]
Happy Holidays! As your winery team is preparing sales and marketing plans for 2015, now is a great time to register for the DTC Wine Symposium taking place January 14th and 15th at the Concord Hilton. Sandra Hess, founder of DTC Wine Workshops, is the Workshop Sessions Chair and has […]
In the 6th webinar of our “Meet the Network” series on November 4th, Janet Majors shared her insights and best practices for implementing effective online and in-person winery marketing. Key take-away’s from this webinar include: How brand strategy and consumer data funnel down into online and in person marketing efforts Keys to […]
In the third webinar of our “Meet the Network” series on September 30, James Davenport shared his top tips for how to prepare your website for the upcoming holiday season. Top Takeaways: Ensure Your Website is Mobile Friendly. Does it work on mobile devices? Is it responsive? Shipping Sells. Create a […]
In the second webinar of our “Meet the Network” series on September 16th, Hilarie Larson shared her top customer retention tips for a healthy direct-to-consumer wine business healthy. Here are the top 5 takeaways: Stories Sell Wine – What’s Yours? Find your story & present a cohesive image Hire the Face of Your Winery. Recruit and […]
