2019 NW DTC Wine Roadshow – Elizabeth Chambers Cellar

Join the 2019 NW DTC Wine Roadshow event on April 9th 8:30 – 12:00 at Elizabeth Chambers Cellar in McMinnville Oregon. This workshop is ideal for any winery manager responsible for direct wine sales, marketing, event management, wine club sales & management and consumer engagement strategies. Discounted tickets available for association members and groups of four or more from one winery!  REGISTER HERE

The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics:

“Top 5 Wine Consumer Engagement Strategies”

Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer wine sales division. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, will provide hands-on instruction in a 1.5-hour workshop session. Attendees will get questions answered in a Q & A session and receive a Checklist.

• Develop an effective Consumer Engagement Strategy in 2019
• Update data collection processes and tasting room staff training programs
• Develop more meaningful invitations by customer type
• Learn how to position access over discount to build long-term loyalty
• Learn how to leverage your consumer data to increase reengagement

“Digital Boot Camp: 5 Steps to Developing a Digital Marketing Plan”

Taylor Eason, Digital Marketing Strategist, and founder of Cork & Fork Digital Media will present a 1.5-hour digital marketing boot camp. In this real-world workshop, attendees will receive instruction on emergent marketing channels that are crucial to growing winery traffic and e-commerce sales. Learn how to connect with customers when and where they’re now making decisions – online. From paid social media ads to search engine basics and advanced email marketing techniques, Taylor will train your brain with new, actionable knowledge. Q & A sessions and Checklist provided.

• Digital and Customer Audits to Dig In and Learn About Your Customers
• Search Engine Optimization 101
• Google Analytics 101
• Organic and Paid Social Media as a Powerful Digital Tool
• Advanced Email Marketing as a part of Digital Strategy

The Washington Roadshow event is set to take place on April 11th at Northstar Winery in Walla Walla!

Questions? Contact [email protected].