Direct to Consumer Wine Workshops – Calaveras County

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County.

Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE.

January 11^th WORKSHOP #1:

Direct-to-Consumer Wine Marketing and Analytics

Online Search Basics – Mailing List Opt-in Techniques – List Segmentation

February 8^th WORKSHOP #2:

Tasting Room Management and Conversion Best Practices

Mapping out Visitor Experiences – Tasting Styles – Role Playing and Training

March 8^th WORKSHOP #3:

Loyalty Program Development and Management

Loyalty Programs VS Clubs – Program Structure – Perks – Shipping Strategies

April 12^th WORKSHOP #4:

Member Management and Retention Best Practices

Developing Touch-Point Schedules – Leveraging CRM Tools – Measuring Success