Sandra Hess featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference

Sandra Hess is the featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference in the Okanagan Valley of BC – which now has over 200 wineries!

This year’s event will be in partnership with Farm Credit Canada (provide financing to wineries) on Thursday, November 3rd in Penticton, B.C.

With changes in the cross-Canada direct shipping laws, more and more wineries are focusing on direct to consumer wine shipments and expanding direct sales reach to a larger audience. Sandra Hess, founder of DTC Wine Workshops, will share state of the DTC Wine Industry in the US and explain how wineries in Canada can capitalize on this exploding sales channel. Hear latest case studies and true ROI of using an ideal blend of technology and processes to grow direct sales and retain loyal customers in her keynote address. Sandra will share success stories and also explain what not to do in her hands-on workshop session scheduled for the afternoon. Every attendee will learn about the Top Five Tools for Growing Direct Wine Sales and will receive a DTC Wine Sales Checklist in the interactive workshop.