The 2016 Wineries Boot Camp “Getting Ahead of the Curve”

DTC Wine Workshops is a proud sponsor of The 2016 Wineries Boot Camp “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco

Taking place on Wednesday, February 24th 9:00 – 1:00 at the Lincoln Theater in Yountville, CA

The Luxury Marketing Council of San Francisco is proud to present its Annual Wineries Boot Camp now in its fourth year, and growing in popularity each year among the wine country influential. More than 300 marketing, sales and hospitality managers and operating staff, representing 100 + Napa and Sonoma wineries will be in attendance. Beyond the lineup of unique and compelling presentations developed specifically to answer the question “what lies ahead for wine marketing?”, the Boot Camp provides a networking and corridor-talk environment that remains unrivalled. REGISTER HERE

FEATURING:

• WAS IT GOOD FOR YOU?: An eye-opening report on 50+ tasting rooms we “mystery shopped” in Napa and Sonoma
• THE UHNW TEST: We ran a well-known wine club’s top customer list against the Wealth X database of the nation’s UHNW’s (Ultra High-Net Worth individuals)—with surprising results
• THE AFFLUENT CONSUMER: Research leader IPSOS presents the latest trend data on affluent consumers in the U.S. — how they think, what they buy and how to reach them
• VIRTUAL REALITY: It’s today’s reality and it’s about to revolutionize the way wineries will package, present and promote their brands and experiences. See how a well-known Napa winery appears in VR
• ROOTS AND CLONES: We converse with a prominent wine country family as its members discuss the hand-off from founder to next generation
• DIRECT RESPONSE 6.0: A digital delivery platform that actually works with tangible, revenue-driving results, affordable cost, and targeted distribution to wine consumers, enthusiasts and the aspirational

AGENDA:

8.00-9.00: Registration and morning refreshments
9.00-9.10: Introductory remarks and sponsor welcome
9.10-9.40: The Affluent Consumer
9.45-10.15: The UNHW Test
10.20-10.40: Direct Response 6.0
10.40-11.00: Break
11.00-11.45: Roots & Clones
11.50-12.20: Virtual Reality
12.25-1.00: “Was it good for you?” survey results
Please note: Agenda may be subject to revision

RSVP Information: This event is open to all interested parties and admission fee is $60. For 3 or more attendees from the same winery, company or organization, an additional 10% discount per attendee will apply. Admission fee includes attendance at all program sessions, Continental breakfast, refreshments and registration charge. Deadline for refunds is February 19th, 2016