Three Pillars of DTC Wine Sales Success Virtual Session

In an era filled with fires and illness, there has never been a better time to strengthen the personal relationships we have with our wine consumers. Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, will moderate an insightful discussion between three winery executives who represent small, mid, and large wine brands across California. Each has formed solid communities of brand loyalists with a focus on relationship building, lifestyle experiences, and philanthropic initiatives. Learn how to nurture current consumer relationships and empower loyalists to expand brand reach—and personal touch.