REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success
Bring your brown bag lunch for this hands-on web training taking place during the lunch hour!
Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward and appealing membership options to convert 15-25% of tasting room visitors to the club. In this hands-on webinar attendees will learn:
This workshop is presented by Dina L Northcutt, a former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members.