In this episode, DTC Wine Workshops founder Sandra Hess will share her top tips for e-commerce and mobile POS for DTC wine sales. Sandra, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”
In our final episode of 2014, DTC Consultant Network Member, Alicia Kelly Raymond will present best practices around DTC Sales, Marketing and Strategy.
DTC Wine Workshops presents the "DTC Wine Sales Management Series" ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery's direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA
The 2015 Direct to Consumer Wine Symposium will be help January 14-15, 2015 at the Hilton Concord Hotel in Concord, CA. Located along the Hwy 680 corridor, traffic and distances will be better for those traveling from Napa, Sonoma, Livermore and the central coast (in addition to local airports like Oakland, Sacramento and SFO). Why Attend? This is the national wine industry’s only annual conference on direct marketing and sales — a must-attend event for every […]
JOIN US for an informative webinar as we introduce the newest member of the DTC Consultant Network, Rick Morgin, specializing in goal management, dashboard set up and CRM best practices. You can read Rick's BIO to learn more about his extensive background and skill sets. The webinar is complimentary and space is limited. RSVP by 2/22 at: [email protected] to reserve your spot.
DTC Wine Workshops Founder, Sandra Hess, will moderate a panel "The Do's and Don'ts of Direct to Consumer & Direct Selling" on Friday, March 13th at 2:00.
DTC Wine Workshops and the DTC Consultant Network are sponsors of the Texas Hill Country Wine Symposium March 23rd and 24th!
Sandra Hess, Founder of DTC Wine Workshops will be attending Vin65 Roadshow in Mendocino to hear from industry experts. Attending? Let's meet up!
Ideal for winery managers responsible for direct sales, marketing and customer retention activities!
Hilarie of the DTC Consultant Network set to speak in France at the International Wine Tourism Conference this April!
Learn how winery video's help to build and extend your brand story and experiences nationally!
DTC Wine Workshops founder Sandra Hess will be speaking on "Measuring DTC Sales Success" at the Vin65/WineDirect Roadshow on Thursday, April 23rd, 8:30am - 11:30am, Bunting Winery, Murphy's CA. Hear from several industry leaders including Andrew Kamphuis, founder of Vin65 and CTO of WineDirect as well as Paul Mabray, founder of VinTank. How do you know your DTC sales efforts are successful? Sandra will share case study results from the wine industry to demonstrate how wineries are using […]
Hear about e-commerce and winery marketing best practices in this informative webinar!
DTCWW Founder Sandra Hess will be speaking at the Startup Grind North Bay evening gathering in Corte Madera on Thursday, May 14 from 6:00-9:00pm Pacific Time. Tickets are $5 for students and $15 if purchased by April 30th ($25 after that). Join Sandra and Startup Grind North Bay to learn more about direct to consumer sales strategies and trends. Click on the event link for more details!
"Measuring DTC Sales Success" presented by Sandra Hess, Founder DTC Wine Workshops
Early bird discount available through August 12th! Choose from five dates.
Early-bird tickets available through August 15th!
Early-bird discount available through August 20th!
Early-bird discount available through August 25th!
Early-bird discount tickets available through August 30th!
DTC Wine Workshops Introductory Webinar featuring Ken Majer will take place on Thursday, September 24th at 10:00 - 10:30. Hear best practices for establishing a strong leadership foundation for your winery. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Ken is a Leadership Development and Executive Coach and is the author of four books on values-based corporate culture and leadership values. His work enables business leaders to […]
The half-day workshop is ideal for winery owners, managers and staff responsible for direct wine sales, customer retention and brand marketing activities.
DTC Wine Workshops Introductory Webinar featuring Carl Giavanti will take place on Thursday, September 30th at 10:00 - 10:30. Hear best practices for leveraging effective PR Campaigns and working with media to increase brand exposure and reach nationally. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Carl Giavanti is based in Portland, Oregon and serves wineries throughout the Northwest as well as nationally. Carl comes to wine marketing […]
The half-day workshop is ideal for winery managers responsible for direct wine sales, customer retention and brand marketing activities.
DTC Wine Workshops Introductory Webinar featuring Tricia Slavik will take place on Wednesday, October 21st at 10:00 - 10:30 a.m. PSD. Hear best practices for around winery marketing campaigns that grow direct wine sales and also connect with consumers in between visits. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Tricia is a DTC Wine Marketing Specialist with more than twenty years in the fields of hospitality, tourism and food/beverage […]
Join us for our next Lecture Series event The Do's and Don'ts of Direct to Consumer Wine Sales on Tuesday, November 3rd | 9:30 - Noon REGISTER HERE with Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops Who should attend? Winery owners, partners and managers and anyone responsible for growing direct wine sales, marketing and retention efforts as well as brand expansion Includes lecture and handout materials The Lecture Direct Wines Sales to consumers […]
Watch for the recorded webinar to release at 8:30 a.m. PST on December 1, 2015. If you missed the DTC Consultant Network Introductory Webinar featuring Carl Giavanti in October, 2015, here's your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. In this informative webinar, Carl reveals best practices for getting media coverage for your winery brand. Carl is based our of […]
New DTC Wine Consultant Network member, Dina Northcutt, shares best practices for developing a great wine club that will not only dazzle existing club members but new guests alike. Watch for the blog to release at 8:30 a.m. PST on December 8th!
In Case Study #6 of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops, interviewed Geraldine Flatt, VP of Retail Operations & HR and Zach Elliott, Technical Manager, both from Gloria Ferrer to determine the true ROI of using Vin65's Mobile POS with iPad minis to grow direct wine sales and improve customer service. Watch for the video case study to release at 8:30 a.m. PST on Wednesday, December 9th!
Join DTC Wine Workshops for a complimentary webinar featuring Dina L. Northcutt. Dina's background as a software project manager and management consultant for a wide range of products and services over the last 20 years has lead to her success as a DTC Wine Consultant. Dina has an extensive knowledge of strategic business analysis and has applied her background in the wine industry, where she worked as a DTC Coordinator, then at the end of her workday, would change […]
According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]
According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]
"According to Adobe’s Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet", Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]
"According to Adobe’s Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet", Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]
DTC Wine Case Studies Revealed! This informative workshop will be lead by Sandra Hess, Founder of DTC Wine Workshops. Sandra has interviewed winery managers throughout the nation to determine the true ROI of using the ideal combination of technologies and processes to grow direct sales, retain loyal customers and improve conversion rates. Attendees will hear first-hand from a panel of winery managers and also get questions answered in this interactive workshop session. Three case study […]
START 2016 OFF THE RIGHT WAY WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q1 2016 series are: January 21st, 28th, February 4th and 11th. Each workshop takes place online […]
Are you ready to dig in to your data from 2015 and 2014? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2016. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing and promotions schedule. […]
Join us for an Introductory Webinar featuring Laura Larson on January 25th at 11:00 - 11:30 a.m. PST. The webinar is free of charge and registration request can be sent by email to: [email protected]. Laura is the newest member of the DTC Consultant Network and brings a wealth of knowledge in the areas of sales strategy and training to the group. Laura founded Virtual Vines this past year out of a growing need for wineries […]
Are you ready to dig in to your data from 2015 and 2014? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2016. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing and promotions schedule. […]
Attending Unified Wine & Grape Symposium in Sacramento January 26th through 28th? Meet up with Sandra Hess, founder of DTC Wine Workshops to learn more about our services and solutions. Sandra will be meeting with clients and technical partners in Sacramento and this is a great opportunity to meet her. Schedule an introductory meeting HERE.