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Sandra Hess attending ShipCompliant University in Napa

Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University.  On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for ​Direct to Consumer wine shipping in 2015​. How can your winery capitalize on this opportunity?​ Regulatory updates from around the wine industry with Jeff Carroll, ShipCompliant Director of Compliance New and upcoming features from ShipCompliant and partners The event will finish up with a wine […]

Karen Barnes, presenting at Southeastern Unified Grape & Wine Symposium!

On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track "Get your Customer Hooked" on November 5th 1:15-2:15. Karen will explore the best practice tips and techniques of online communication, including email campaigns and social media, which will maximize […]

“Staying Connected” Workshop – Paso Robles Wine Country Alliance

SpringHill Suites by Marriott 900 El Camino Real, Atascardero

"Staying Connected" Workshop - Paso Robles Wine Country Alliance On Wednesday, April 13 from 9 a.m. - 12 p.m., the Paso Wine Alliance hosts the April BEST Seminar. We are thrilled to welcome Sandra Hess, DTC Wine Workshops, who will be presenting a "Staying Connected" Workshop. Presentation Details: When: Wednesday, April 13 from 9 - 12 p.m. CLICK HERE to add to your calendar Location: SpringHill Suites By Marriott, Atascadero (click here for directions) RSVP: Exclusive to […]

Free

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. SAVE $100 with early-bird registration through August 20th. REGISTER HERE […]

$595.00

Join us at DTC Wine Symposium Jan 11th & 12th

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 Online Workshops Schedule. We have over 60 workshops planned for next year! DTC Wine Workshops founder Sandra Hess will be speaking at the "Reservations Revealed" […]

Join us at DTC Wine Symposium Jan 11th & 12th

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 Online Workshops Schedule. We have over 60 workshops planned for next year! DTC Wine Workshops founder Sandra Hess will be speaking at the "Reservations Revealed" […]

Sandra Hess – Speaker at Winery Boot Camp Yountville

Lincoln Theater 100 California Drive, Yountville, CA, United States

SAVE THE DATE "Rising Wine Star Awards" Lincoln Center, Yountville, CA on March 1st.  Sandra Hess, founder of DTC Wine Workshops, is a confirmed speaker at this annual event taking place at the Lincoln Theater in Yountville, CA on March 1st. Full event details can be found HERE. DTC Wine Workshops is a past sponsor of the Wineries Boot Camp Series including last years event: “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco held on […]

$65.00

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

Brand Ambassadors Workshop – Who? What? How?

Las Alcobas Napa Valley 1915 Main Street , St. Helena, CA, United States

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program. […]

$80.00

DTC Wine Roadshow – Clarksburg, CA

Old Sugar Mill 35265 Willow Avenue , Clarksburg, CA, United States

DTC Wine Workshops and Clarksburg Wine Growers & Vintners Association present the DTC Wine Sales Roadshow. The roadshow includes a state of the industry overview from Mark Chandler as well as hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions. Topics include: Direct to Consumer Planning for Growth, Wine Brand Ambassador Programs, Social Media and Data Analytics. $40 general admission per workshop. Group discount available for wineries with four […]

$40.00

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

Online Workshop

What is the difference between a Brand Ambassador and a Spokesperson?  By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, […]

$150.00

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

Online Workshop

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making […]

$150.00

Direct to Consumer Wine Workshops Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Sandra Hess presentation at Northwest DTC Wine Marketing & Sales Summit

Walla Walla Community College Center for Enology & Viticulture 500 Tausick Way, Walla Walla , United States

Walla Walla Community College Northwest DTC Wine Marketing & Sales Summit March 29, 2018  8:00 a.m. – 5:00 p.m. WWCC Enology & Viticulture Center 3020 E. Isaacs Avenue Walla Walla, WA Direct to Consumer (DTC) is the sales channel most profitable for wineries of any size. The Summit will bring together prominent experts to share best practices in the three areas – Tasting Room, Wine Club and Online Sales – that are vital to long-term […]

Direct to Consumer Wine Workshops – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop […]

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

"DTC Wine Sales Training: Developing All-Star Teams" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement […]

$400.00

Winery Lifestyle & Community Development Coaching Program

Description: Winery Lifestyle & Community Development Coaching Program. This coaching program has been designed to help leadership teams create a solid plan for introducing the most relevant direct to consumer offerings 2024 and beyond. Over a 6-8 week period, attendees will learn how to develop best in class consumer engagement strategies and leverage complimentary lifestyle partnerships to expand reach/increase direct sales. We will focus on “Wine Brand Community Building” and will work together to glean […]

$1800