What is a winery dashboard and why should wineries use them? Three hypothetical wineries are committed to investing to grow their direct to consumer (DTC) sales. Each winery has segmented their target market based on price. In this example, target consumers who spend more than $20.00 per 750ml bottle of […]
Greetings! I was invited to speak at Start Up Grind North Bay last month about direct to consumer (DTC) sales and marketing trends in the United States. John Starr, President of Start Up Grind North Bay, asked me to share insights about how to successfully sell directly to the consumer and also […]
Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]
In the third webinar of our “Meet the Network” series on September 30, James Davenport shared his top tips for how to prepare your website for the upcoming holiday season. Top Takeaways: Ensure Your Website is Mobile Friendly. Does it work on mobile devices? Is it responsive? Shipping Sells. Create a […]
In the second webinar of our “Meet the Network” series on September 16th, Hilarie Larson shared her top customer retention tips for a healthy direct-to-consumer wine business healthy. Here are the top 5 takeaways: Stories Sell Wine – What’s Yours? Find your story & present a cohesive image Hire the Face of Your Winery. Recruit and […]
We’re excited to formally announce the inaugural members of the DTC Consultant Network. This group of wine industry specialists have been selectively picked to serve wineries throughout then nation based on their proven methods and impressive project portfolios. You can view network members and read BIOS at: https://dtcwineworkshops.com/meet-the-network/ This group of […]
In the first webinar of our DTC Consultant Network Intro series on September 4th, Sandra Hess shared sales strategy tips for growing direct-to-consumer wine business. Top Takeaways: The customer is the center of the DTC universe. Make sure you build your strategy around them! Identify the ideal blend of process & technology. Do […]
In our final episode of 2014, DTC Consultant Network Member, Alicia Kelly Raymond will present best practices around DTC Sales, Marketing and Strategy.
In this episode, DTC Wine Workshops founder Sandra Hess will share her top tips for e-commerce and mobile POS for DTC wine sales. Sandra, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”
In this episode, Janet Majors will share her top online & in person marketing tips for DTC wine sales. With a Bachelor’s degree in Sociology from UCLA and a 20-year career in sales and marketing, Janet utilizes her understanding of collective and consumer behaviors to develop integrated marketing programs and engaging content to support brand goals and sales objectives.
In this episode, Mitch Tarr will share his top email marketing & customer retention tips. Mitch Tarr is the Founder and CEO of ZinMarketing Inc., a boutique email marketing agency. Mitch is the author of the the ZinMarketing Winery Email Marketing Report. Mitch and ZinMarketing have sent over 2,400 email campaigns in the past 6 years and have learned best practices that can make email a very effective marketing channel.
In this episode, Nicholas Karavidas will share his top DTC wine brand strategy tips. Being a career winemaker, production director, and General Manager of one of California’s largest wineries, Oak Ridge, Nick Karavidas’ experience in leading wine business for 34 years has given him a visionary insight that defies many of the ‘status quo’ habits that plague wine distribution in the US. With his seasoned marketing agent Mark Chandler and mentoring under the tutelage of US Market Intelligence leader Carl Schroeder of Geo Strategies, Inc., Nick is forging a new paradigm of how wine distribution is approached and conquered in the US.
In this episode, Christopher Huber will share insights into “Savvy Selling.” Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. Author and consultant Jeffrey Gitomer highlights a compelling perspective, “People don’t like to be sold, but they love to buy.” Embracing this view on which to build both confidence and competence is paramount for the style of selling we employ in the wine business.
In this episode, Karen Barnes will share her top DTC wine sales customer retention & wine club management tips. Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and E-Commerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business.
Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine […]
