Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the […]
Guest Blog Post Featuring Laura Perret Fontana, Digital Wine Marketing Strategist & Member of the DTC Consultant Network Top 4 Digital Wine Marketing Tips Guest Blog Post How much time do YOU spend online? The U.S. consumer spends on average 24 hours a week!* With this significant figure, almost all […]
“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as […]
“Top 5 Wine Consumer Data Collection Strategies” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as […]
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to […]
Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]
Sandra Hess, DTC Wine Workshops will present “Top 5 Wine Consumer Engagement Strategies” at the 5th Annual Hill Country Wine Symposium on January 9th at 10:30 – Horseshoe Bay Resort, Horseshoe Texas. Sandra will share top 5 wine consumer engagement strategies and instruct attendees on how to better connect with […]
Free Webinar: Wine Consumer Engagement Strategies for DTC Success Learn key strategies to engage consumers and build ongoing relationships with them. Sandra Hess, founder of DTC Wine Workshops Consulting Firm will join Adrienne Stillman, Marketing Director at WineDirect to present an informative webinar to winery teams across the nation. Sandra […]
Direct Wine Sales Case Study #10 – July 11, 2018. What is the true return investment (ROI) when a wine brand uses telesales services to grow direct wine sales and convert customers to loyal club members? In the tenth episode of the DTC Wine Case Study Series, Sandra Hess, founder of […]
Wine Consumer Data Collection Workshop Napa REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 – 12:00 at Jamieson Ranch Vineyards, 1 Kirkland Ranch Rd, American Canyon, CA […]
What do we know about wine consumer trends when it comes to Mobile E-Commerce? Executives from Wine.com held their eight annual Growth Summit in Sonoma a few weeks ago in which they shared key wine consumer buying trends and insights. Total sales across the Wine.com platform reached over $100 million […]
As we begin to wrap up 2017, lets take a look at key trends in direct to consumer wine sales throughout the United States this past year. At DTC Wine Workshops, we provide direct to consumer wine sales consulting services to winery teams of all sizes throughout the nation. We […]
