wine marketing


Consumer Demand Shapes DTC Wine Industry in 2016

What has consumer demand taught winery teams this past year? As we kick off 2016 and review data just released from Wines & Vines in the ShipCompliant report, we know that the total value of winery-to-consumer shipments increased 8.1% to almost $2 billion last year. The average price decreased from $38.40 […]


Sandra Hess at Unified Wine & Grape Symposium Sacramento

Attending Unified Wine & Grape Symposium in Sacramento January 26th through 28th? Meet up with Sandra Hess, founder of DTC Wine Workshops to learn more about our services and solutions.  Sandra will be meeting with clients and technical partners in Sacramento and this is a great opportunity to meet her. […]


Meet Winery PR Consultant Carl Giavanti at Oregon Wine Symposium!

Carl Giavanti, Winery PR and Media Outreach Specialist will be attending the 2016 Oregon Wine Symposium on Feb. 23-24 at the Oregon Convention Center in Portland. The Symposium is expected to gather 1,400 attendees from across the Northwest wine community. Attendees will have an expansive educational opportunity to learn from […]


Winery PR & Media Outreach Workshop

DTC Consultant Network member Carl Giavanti is a specialist in winery media outreach and public relations.  You can view Carl’s BIO HERE. Carl will share best practices for getting media coverage for your brand and will provide TOP FIVE TIPS for establishing a solid public relations strategy for your winery […]


“Staying Connected – Customer Retention Workshop” in SONOMA

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” In Workshop #2 of the three-part series, the TOP 5 CUSTOMER TOUCH-POINTS that build long-term loyalty will be revealed. Workshop #2 is taking place on May 17th 8:30 – 12:30 – The Lodge at Sonoma Renaissance Resort & Spa. The registration […]


DTC Wine “MATCH.COM – Better Qualify to Create Loyalty” Workshop

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. […]


DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. […]


DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools […]


DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools […]


DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE This 90 minute session will provide TOP FIVE tools […]


DTC Wine “MATCH.COM -Better Qualify to Create Loyalty” Workshop

With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools […]


Direct Wine Sales Success Workshop “Relationship Selling & Social CRM

This workshop is ideal for any winery manager responsible for customer retention, social media management, marketing and DTC brand expansion activities. DTC Consultant Network member will provide a live online workshop filled with best practices for integrating professional sales and social marketing practices into customer prospecting and relationship building.  Each […]


Winery PR & Media Outreach Workshop

DTC Consultant Network member Carl Giavanti is a specialist in winery media outreach and public relations.  Carl will share best practices for getting media coverage for your brand and will provide TOP FIVE TIPS for establishing a solid public relations strategy for your winery in this informative online workshop.  Attendees […]


“Data Analytics – Leverage & Learn” DTC Wine Workshop

“Data Analytics – Leverage & Learn Workshop” Are you ready to dig in to your data from 2015 and 2014? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to […]