wine marketing


“Data Analytics – Leverage & Learn” DTC Wine Workshop

“Data Analytics – Leverage & Learn Workshop” Are you ready to dig in to your data from 2015 and 2014? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to […]


“Winery PR in a Pay-to-Play World” featuring Carl Giavanti

If you missed the DTC Consultant Network Introductory Webinar “Winery PR in a Pay-to-Play World” featuring Carl Giavanti on November 19, 2015, here’s your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. Carl joined the DTC […]


DTC Wine Management Series 2016 (4/5-4/26)

BUILD A SOLID DIRECT WINE SALES DIVISION AND RETAIN LOYAL CUSTOMERS WITH A DTC SALES STRATEGIC PLAN! DTC Wine Workshops presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one […]


Winery PR & Media Outreach Webinar Release!

Watch for the recorded webinar to release at 8:30 a.m. PST on December 1, 2015. If you missed the DTC Consultant Network Introductory Webinar featuring Carl Giavanti in October, 2015, here’s your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach […]


DTC Wine Workshops Introductory Webinar Featuring Tricia Slavik

DTC Wine Workshops Introductory Webinar featuring Tricia Slavik will take place on Wednesday, October 21st at 10:00 – 10:30 a.m. PSD. Hear best practices for around winery marketing campaigns that grow direct wine sales and also connect with consumers in between visits. The event is complimentary. Be sure to register early as […]


Guest Blog Post by Ken Majer – “How to Create a Successful DTC Culture”

There are many programmatic approaches that can enhance Direct To Consumer wine sales. These can include a focus on building your wine club; establishing partnerships with the hospitality industry, transportation companies, travel companies, and destination management companies; an efficient tasting room strategy; systematic personal outreach efforts; and an efficient use […]


DTC Wine Workshops Introductory Webinar featuring Ken Majer

DTC Wine Workshops Introductory Webinar featuring Ken Majer will take place on Thursday, September 24th at 10:00 – 10:30. Hear best practices for establishing a strong leadership foundation for your winery. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected].  Ken is a […]


DTC Case Study Series #2 – “E-Commerce Website Design, Part 2”

As wineries are realizing the clear advantages of selling direct to consumer, now is the time to ensure that winery websites are e-commerce ready, mobile optimized and responsive to be viewed properly from any device (desktop, tablet or smartphone). John Gavin, on of our DTC Network Consultants, is a winery […]


Guest Blog Post by James Davenport – Is Your Website Mobile Friendly?

Is your winery website mobile friendly? In case you missed it, on April 21st, Google implemented a new algorithm for search on mobile devices that will alter mobile search engine optimization (SEO) results. Developers usually take note when Google changes their algorithms, but this one has caused more questions and […]


Guest Blog Post by John Gavin – Winery Websites

I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I […]


Guest Blog Post by Hilarie Larson: Empower your Winery New Hires

Empower your Winery New Hires. When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and […]


Do Phone Trees belong in Wineries?

Want to understand why customers and members call your winery?  Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone.  [February 16, 2015 – San Francisco, CA] We have seen […]