JOIN US for an informative webinar as we introduce the newest member of the DTC Consultant Network, Rick Morgin, specializing in goal management, dashboard set up and CRM best practices. You can read Rick’s BIO to learn more about his extensive background and skill sets. The webinar is complimentary and […]
Hilarie of the DTC Consultant Network set to speak in France at the International Wine Tourism Conference this April!
Years ago I worked with Marriott, within the Residence Inn division of 300 hotels. I was fortunate to be on the Quality Assurance team with an amazing leader and six of the best peers I’ve ever had the pleasure of working alongside. We had an invigorating, challenging task: to rework […]
“Measuring DTC Sales Success” presented by Sandra Hess, Founder DTC Wine Workshops
Start 2015 off right by implementing the DTC Wine Sales Checklist: 1. Attend DTC Wine Management Series kicking off online on Tuesday, January 13th and running for four weeks. Includes an e-workbook and 1.5 hour coaching session to build DTC Strategic Plan. Register at: EVENTBRITE 2. Subscribe to DTC Wine Workshops […]
This is a great read by Liz Thatch, Professor of Management & Wine Business at Sonoma State University. Direct to consumer wine sales continue to grow at an incredible pace and now is an excellent time to get a DTC Strategic Sales Plan in place. 3.47 million cases of wine […]
DTC Wine Workshops Founder, Sandra Hess, will moderate a panel “The Do’s and Don’ts of Direct to Consumer & Direct Selling” on Friday, March 13th at 2:00.
DTC Wine Workshops and the DTC Consultant Network would like to express our sincere gratitude for your business and support in 2014. It has been an incredible year for us as we have helped wineries sell direct to consumer! According to Wines and Vines, DTC Shipments 12-Month Total Approached $1.8 Billion*. Direct-to-consumer […]
DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for […]
Happy Holidays! As your winery team is preparing sales and marketing plans for 2015, now is a great time to register for the DTC Wine Symposium taking place January 14th and 15th at the Concord Hilton. Sandra Hess, founder of DTC Wine Workshops, is the Workshop Sessions Chair and has […]
DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery’s direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA
In the 6th webinar of our “Meet the Network” series on November 4th, Janet Majors shared her insights and best practices for implementing effective online and in-person winery marketing. Key take-away’s from this webinar include: How brand strategy and consumer data funnel down into online and in person marketing efforts Keys to […]
On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track “Get […]
The 2015 Direct to Consumer Wine Symposium will be help January 14-15, 2015 at the Hilton Concord Hotel in Concord, CA. Located along the Hwy 680 corridor, traffic and distances will be better for those traveling from Napa, Sonoma, Livermore and the central coast (in addition to local airports like […]
In our final episode of 2014, DTC Consultant Network Member, Alicia Kelly Raymond will present best practices around DTC Sales, Marketing and Strategy.
