Rob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf. Direct to Consumer sales will continue as the largest growth channel for most wineries. NOW is the time to get a strategic DTC Sales Plan in place. […]
This is a great read by Liz Thatch, Professor of Management & Wine Business at Sonoma State University. Direct to consumer wine sales continue to grow at an incredible pace and now is an excellent time to get a DTC Strategic Sales Plan in place. 3.47 million cases of wine […]
DTC Wine Workshops and the DTC Consultant Network would like to express our sincere gratitude for your business and support in 2014. It has been an incredible year for us as we have helped wineries sell direct to consumer! According to Wines and Vines, DTC Shipments 12-Month Total Approached $1.8 Billion*. Direct-to-consumer […]
DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for […]
Happy Holidays! As your winery team is preparing sales and marketing plans for 2015, now is a great time to register for the DTC Wine Symposium taking place January 14th and 15th at the Concord Hilton. Sandra Hess, founder of DTC Wine Workshops, is the Workshop Sessions Chair and has […]
DTC Wine Workshops presents the “DTC Wine Sales Management Series” ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery’s direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA
In the 6th webinar of our “Meet the Network” series on November 4th, Janet Majors shared her insights and best practices for implementing effective online and in-person winery marketing. Key take-away’s from this webinar include: How brand strategy and consumer data funnel down into online and in person marketing efforts Keys to […]
In our final episode of 2014, DTC Consultant Network Member, Alicia Kelly Raymond will present best practices around DTC Sales, Marketing and Strategy.
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]
DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST. 3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased […]
It’s a week before the big day and I was curious to see how wineries are leveraging social outlets to connect with fans and share the love. Does your winery have a social content calendar in place to capitalize on direct to consumer sales during the Holiday’s? Wineries using promo […]
We had a lot of fun with a ladies only episode of The Wine Bizcast. The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]
This is a well rounded list of the top 10 US wine trends and AGAIN millennials are mentioned. The RIGHT COMBINATION OF HIGH TECH AND HIGH TOUCH IS KEY IN STAYING COMPETITIVE AND GROWING WINE SALES……ENJOY!
