winery management


Sandra Hess Confirmed Speaker at “Three-Tier Distribution Seminar” Napa

Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at the Three-Tier Distribution Seminar presented by the Seminar group on February 28, 2017 in Napa, CA.      Sandra will join panelists Christopher Pappe and Liz Mercer to discuss “The Effect of Increased Direct-to-Consumer Options” at 4:00 – […]


DTC Wine Sales News – September 2016

  Finish the YEAR STRONG with an ideal blend of Conversion Tools, Customer Touch-Points and Retention Best Practices Greetings! As we wrap up Q3 and dive right into OND, we have a lot to celebrate. Not only are we seeing exceptional yields in the midst of this year’s harvest, but […]


Introductory Webinar featuring Cynthia Beebout

  Join us for an Introductory Webinar featuring Cynthia Beebout, member of the DTC Consultant Network, on October 4th 11:00 – 11:30 a.m. PST. Cynthia will share best practices around Winery Accounting and Operations. Cynthia supports wineries in the areas of software system implementations, financial and operational systems development as […]


DTC WINE SALES NEWS – August 2016

Greetings! DTC Wine Sales News, August 2016. The wine industry is abuzz as harvest is in full swing and winery teams are planning holiday events and promotions.  “We are experiencing perfect growing conditions” explains Rolando Herrera, Mi Sueño Owner/Winemaker. Herrera is preparing for his 32nd professional grape harvest. Herrera produces 10,000 cases per year at […]


DTC Wine Management Academy (4-PART SERIES)

DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching […]


DTCWW Central Coast Roadshow – San Luis Obispo

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop […]


DTC Wine Workshops celebrates Three-Year Anniversary!

Today, DTC Wine Workshops celebrates its THREE YEAR-ANNIVERSARY! Sandra Hess, founder of DTC Wine Workshops, shares her excitement. “I am thankful for the support of incredible clients, partners and members of the media as we have worked together to grow direct wine sales in the United States over the past […]


DTC Wine Management Academy (4-part series)

DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine […]


Sandra Hess presenting at Wine Marketing & Tourism Conference TX

Sandra Hess, founder of DTC Wine Workshops, will be co-presenting a workshop “Tasting Room Management” at the Wine Marketing & Tourism Conference on November 8th 1:00 – 4:00 p.m. Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the […]


DTCWW Central Coast ROADSHOW Paso Robles

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop […]


“Staying Connected” Workshop – Paso Robles Wine Country Alliance

“Staying Connected” Workshop – Paso Robles Wine Country Alliance On Wednesday, April 13 from 9 a.m. – 12 p.m., the Paso Wine Alliance hosts the April BEST Seminar. We are thrilled to welcome Sandra Hess, DTC Wine Workshops, who will be presenting a “Staying Connected” Workshop. Presentation Details: When: Wednesday, April 13 […]


“ROI of Email Marketing for Wineries” – Patty Ross, Guest Blog Post

DTC Consultant Network member Patty Ross shares best practices and the ROI of email marketing for wineries in this guest blog post. “Email marketing has an ROI of 3800%.” – Direct Marketing Association “When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate […]


The 2016 Wineries Boot Camp “Getting Ahead of the Curve”

DTC Wine Workshops is a proud sponsor of The 2016 Wineries Boot Camp “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco Taking place on Wednesday, February 24th 9:00 – 1:00 at the Lincoln Theater in Yountville, CA The Luxury Marketing Council of San Francisco is proud to […]


“Staying Connected – Customer Retention Workshop” in SONOMA

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” In Workshop #2 of the three-part series, the TOP 5 CUSTOMER TOUCH-POINTS that build long-term loyalty will be revealed. Workshop #2 is taking place on May 17th 8:30 – 12:30 – The Lodge at Sonoma Renaissance Resort & Spa. The registration […]