Yearly Archives: 2013

Direct Wine Sales: Top 5 Holiday Sales Tips

Shoppers are in full swing as Holiday celebrations are upon us.  Direct to Consumer wine sales are up so this is a great time for wineries to cater to the online buyer.  In a recent report released by Truett-Hurst Inc. DTC Sales are up by 24% due to an increase […]

VinTank and Delectable: Imagine a World……

Imagine a world where you could take a picture of a wine bottle using an App on your smart phone and instantly find out everything you need to know about that wine. Now imagine buying that wine right from the App after reading up on wine notes, ratings, etc. Now […]

Wine BizCast Episode 2: How to Retain Wine Club Members

We had a lot of fun with a ladies only episode of The Wine Bizcast.  The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]

Fresno State Winery INTRO to DTC Wine Sales

I had the opportunity to present at Fresno State Winery last week and thought it would be fun to share some insights from my experience.  I was asked to prepare an Introduction to Direct-To-Consumer Wine Sales for 45 students that included necessary technologies and processes based on latest DTC buying […]

Stories Sell Wine to Younger Buyers

I came across this article about a presentation Joe Roberts gave at the Nederburg Auction in South Africa this last week on the US Wine Market. He touches on an important point around targeting buyers by generation.  If you focus on Baby Boomers exclusively you are dead.  Selling story is […]

The Wine BizCast: Tasting Room Trends and Best Practices

I was invited to join as a guest speaker in the first show of its kind in the Wine Industry. Check out this Podcast moderated by Courtney Holmes, Founder of “Talk is Sheep Marketing” as she facilitates a discussion around Tasting Room Trends and Best Practices.  This Podcast was recorded […]

The Vintage Point: Tasting Room Experience

The Vintage Point It is the first show of its kind to air in the wine industry. It was inspired by the juicy and fun format of the ABC daytime show, “The View” and the podcast, “The Beancast”. The show is about taking the masterminds in the wine business industry […]