We’re excited to formally announce the inaugural members of the DTC Consultant Network. This group of wine industry specialists have been selectively picked to serve wineries throughout then nation based on their proven methods and impressive project portfolios. You can view network members and read BIOS at: https://dtcwineworkshops.com/meet-the-network/ This group of […]
In the first webinar of our DTC Consultant Network Intro series on September 4th, Sandra Hess shared sales strategy tips for growing direct-to-consumer wine business. Top Takeaways: The customer is the center of the DTC universe. Make sure you build your strategy around them! Identify the ideal blend of process & technology. Do […]
Today, DTC Wine Workshops is pleased to announce the launch of the DTC Consultant Network, a full-service consulting group connecting subject matter experts with wineries throughout the nation to grow direct to consumer (DTC) business, expand brand awareness and retain loyal customers. The first of its kind, the DTC Consultant […]
Recently, Silicon Valley Bank and Wine Business Monthly conducted a survey on Tasting Room best practices. Here, SVB’s Rob McMillan, Wine Business Monthly’s Cyril Penn and an industry panel discuss the findings and share insights into: Conversion rates of visitors to buyers Impact of venue choice on tasting room success Regional […]
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]
DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST. 3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased […]
It’s a week before the big day and I was curious to see how wineries are leveraging social outlets to connect with fans and share the love. Does your winery have a social content calendar in place to capitalize on direct to consumer sales during the Holiday’s? Wineries using promo […]
Each year, the team at Silicon Valley Bank on Wine Division publishes a report on the state of the US wine industry. This year’s report includes valuable insights in business trends, consumer confidence, supply & demand levels as well as social media statistics, supported in large part by DTCWW partner […]
Ready to Grow DTC Wine Sales in 2014? Schedule a full-day Boot Camp of your choice to take place at your location or online. Sign up online or in person at DTC Wine Symposium South San Francisco January 22nd and 23rd. Contact: [email protected]
Shoppers are in full swing as Holiday celebrations are upon us. Direct to Consumer wine sales are up so this is a great time for wineries to cater to the online buyer. In a recent report released by Truett-Hurst Inc. DTC Sales are up by 24% due to an increase […]
Imagine a world where you could take a picture of a wine bottle using an App on your smart phone and instantly find out everything you need to know about that wine. Now imagine buying that wine right from the App after reading up on wine notes, ratings, etc. Now […]
We had a lot of fun with a ladies only episode of The Wine Bizcast. The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]
I had the opportunity to present at Fresno State Winery last week and thought it would be fun to share some insights from my experience. I was asked to prepare an Introduction to Direct-To-Consumer Wine Sales for 45 students that included necessary technologies and processes based on latest DTC buying […]
