Webinar: “Digital Storytelling Tools to Communicate Wine Brand Trust”

As wineries and tasting rooms open back up, it is up to winery teams to build trust with consumers and make them feel safe when choosing which wineries to visit. Social media, email campaigns, and video marketing are some of the top ways that a wine brand can create a story that will communicate proper expectations and help sell wine. REGISTER HERE

Learn more about how YOU can craft your brand story to build trust with simple steps.

The Problem: Many small wine brand teams are not sure where to start with telling their story digitally and how social media connections can lead to long-term customer loyalty. On top of that, many winery owners and stakeholders are worried about their business because of the current pandemic and not sure what they should be saying on social media.

Shana Bull, Digital Storyteller, will teach wine marketers and small winery owners:

• Where to begin
• How stories can build trust
• How to craft a compelling story that is unique to each brand
• How to use digital tools to amplify that story
• Best practices for connecting with new customers (and growing your following!)
• How to keep going and create original content that is relevant to a variety of key audiences.

Each attendee will receive hands-on training and tools for better engaging in the digital spaces through meaningful stories. Winery teams will leave this webinar excited to build trustworthy content across Instagram and Facebook and on their website and email newsletters.

About your webinar instructor:

Shana Bull is the founder of Shana Bull, Digital Marketing and has been involved in wine marketing for 11 years. Her title “Digital Storyteller” encompasses her passion for helping wine brands connect with consumers by telling their unique stories through social media and in-person. She has been a wine blogger since 2009 and is a published writer on wine, restaurants, social media marketing, parenting, music, and travel. Shana has been teaching classes on social media for ten years and was named one of the top “40 under 40” Young Professionals by the North Bay Business Journal in 2017. Read full Bio HERE.