Winery Marketing: Direct Consumer Insights & Analytics

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your customer. Key questions to ask yourself:

• Do you have intimate knowledge of who purchases your products?
• What are their demographics, likes and dislikes, hobbies and habits?

Often, your customers have already provided loads of information about themselves simply through their transactions. It’s all there in the data, eagerly waiting to be discovered and organized. Each attendee will receive hands-on instruction and a DTC Insights & Analytics Checklist.

Key take-away’s include:

• Better Segment Your Direct Customers with Data Analysis
• Create Target Markets Based on Clues from Your Data
• Develop a Data Analytics Strategy
• Leverage Data to Make Strategic Sales and Marketing Plans

REGISTER HERE