International Wine Forum in Argentina
On October 10, 2014, Sandra Hess will speak at the Foro Internactional Vitivinicola (International Wine Forum) in Argentina about DTC Wine Sales. More information & Tickets (in Spanish)
Grow Direct Wine Sales & Retain Loyal Customers
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DTC Consultant Network Intro Webinar #4: Member & Customer Retention
In this episode, Karen Barnes will share her top DTC wine sales customer retention & wine club management tips. Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and E-Commerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business.
CANVAS Connect
CANVAS Connect-Oct. 21 Black Stallion Winery 6:00-8:00PM 4089 Silverado Trail Saddle up, partners and get your country on! Boots, bandannas, big belt buckles and cowboy hats are perfect for this fun evening. Enjoy the sounds of the Delta Brew Band from Livermore and try your dancing boots with guided line dancing. Pose for a purty picture on a carriage and blow off some steam while you meet more hospitality folks. Tickets & More Info […]
Sandra Hess attending ShipCompliant University in Napa
Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University. On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for Direct to Consumer wine shipping in 2015. How can your winery capitalize on this opportunity? Regulatory updates from around the wine industry with Jeff Carroll, ShipCompliant Director of Compliance New and upcoming features from ShipCompliant and partners The event will finish up with a wine […]
DTC Consultant Network Intro Webinar #5: Sales Strategy & Savvy Selling
In this episode, Christopher Huber will share insights into "Savvy Selling." Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. Author and consultant Jeffrey Gitomer highlights a compelling perspective, “People don’t like to be sold, but they love to buy.” Embracing this view on which to build both confidence and competence is paramount for the style of selling we employ in the wine business.
DTC Consultant Network Intro Webinar #6: Online & In Person Marketing
In this episode, Janet Majors will share her top online & in person marketing tips for DTC wine sales. With a Bachelor’s degree in Sociology from UCLA and a 20-year career in sales and marketing, Janet utilizes her understanding of collective and consumer behaviors to develop integrated marketing programs and engaging content to support brand goals and sales objectives.
Karen Barnes, presenting at Southeastern Unified Grape & Wine Symposium!
On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track "Get your Customer Hooked" on November 5th 1:15-2:15. Karen will explore the best practice tips and techniques of online communication, including email campaigns and social media, which will maximize […]
DTC Consultant Network Intro Webinar #7: Email Marketing & Customer Retention
In this episode, Mitch Tarr will share his top email marketing & customer retention tips. Mitch Tarr is the Founder and CEO of ZinMarketing Inc., a boutique email marketing agency. Mitch is the author of the the ZinMarketing Winery Email Marketing Report. Mitch and ZinMarketing have sent over 2,400 email campaigns in the past 6 years and have learned best practices that can make email a very effective marketing channel.
Wine Tourism Conference in Paso Robles
DTC Consultant Network member Hilarie Larson will be presenting at the Wine Tourism Conference in Paso Robles as part of this panel: Service, Sales and Knowledge: Better Promotion of Your Wine Industry Business This entertaining and interactive seminar will discuss how wine regions, individual wineries and related wine tourism businesses can promote and retain customers through properly trained front line staff. Jan M. Smith and Hilarie Larson will show you how to empower your team with […]
Presentation @ Fresno State University
Sandra Hess, Founder of DTC Wine Workshops, will be presenting to the wine marketing students at Fresno State University. Wednesday, November 12th 9:30 - 11:00 Topics include: Volume and growth in DTC sales Necessary processes Sales strategy tips Winery case studies Common business mistakes (or missing pieces) wineries make Staffing for a strong DTC operation Check out a short video from her visit with some of the students last year: https://www.youtube.com/watch?v=JoogNR1iLqs
DTC Consultant Network Intro Webinar #8: Brand Strategy
In this episode, Nicholas Karavidas will share his top DTC wine brand strategy tips. Being a career winemaker, production director, and General Manager of one of California’s largest wineries, Oak Ridge, Nick Karavidas’ experience in leading wine business for 34 years has given him a visionary insight that defies many of the ‘status quo’ habits that plague wine distribution in the US. With his seasoned marketing agent Mark Chandler and mentoring under the tutelage of US Market Intelligence leader Carl Schroeder of Geo Strategies, Inc., Nick is forging a new paradigm of how wine distribution is approached and conquered in the US.
DTC Consultant Network Intro Webinar #9: E-Commerce & Mobile POS
In this episode, DTC Wine Workshops founder Sandra Hess will share her top tips for e-commerce and mobile POS for DTC wine sales. Sandra, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”
DTC Consultant Network Intro Webinar #10: DTC Sales, Marketing & Strategy
In our final episode of 2014, DTC Consultant Network Member, Alicia Kelly Raymond will present best practices around DTC Sales, Marketing and Strategy.
DTC Wine Sales Management Series 2015
Online Webinar CA, United StatesDTC Wine Workshops presents the "DTC Wine Sales Management Series" ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery's direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA
$ 495
Direct to Consumer Wine Symposium
The 2015 Direct to Consumer Wine Symposium will be help January 14-15, 2015 at the Hilton Concord Hotel in Concord, CA. Located along the Hwy 680 corridor, traffic and distances will be better for those traveling from Napa, Sonoma, Livermore and the central coast (in addition to local airports like Oakland, Sacramento and SFO). Why Attend? This is the national wine industry’s only annual conference on direct marketing and sales — a must-attend event for every […]
Rick Morgin Webinar – Goal Setting & Dashboards
JOIN US for an informative webinar as we introduce the newest member of the DTC Consultant Network, Rick Morgin, specializing in goal management, dashboard set up and CRM best practices. You can read Rick's BIO to learn more about his extensive background and skill sets. The webinar is complimentary and space is limited. RSVP by 2/22 at: [email protected] to reserve your spot.
Women of the Vine Global Symposium
The Meritage Resort and Spa 875 Bordeaux Way, Napa, CA, United StatesDTC Wine Workshops Founder, Sandra Hess, will moderate a panel "The Do's and Don'ts of Direct to Consumer & Direct Selling" on Friday, March 13th at 2:00.
$ 599
Texas Hill Country Wine Symposium
Hill Country University Center 2818 E US Hwy 290 , Fredericksburg, TX, United StatesDTC Wine Workshops and the DTC Consultant Network are sponsors of the Texas Hill Country Wine Symposium March 23rd and 24th!
Vin65 Roadshow Mendocino
Barra of Mendocino 7051 N State Street, Redwood Valley, CA, United StatesSandra Hess, Founder of DTC Wine Workshops will be attending Vin65 Roadshow in Mendocino to hear from industry experts. Attending? Let's meet up!
DTC Wine Sales Management Series Q2 2015
Online Webinar CA, United StatesIdeal for winery managers responsible for direct sales, marketing and customer retention activities!
$595.00
Hilarie Larson speaking at Int’l. Wine Tourism Conference in La Champagne France
Hilarie of the DTC Consultant Network set to speak in France at the International Wine Tourism Conference this April!
David Schloss – Winery Videography and Production
Online WebinarLearn how winery video's help to build and extend your brand story and experiences nationally!
Sandra Hess speaking at Vin65 Roadshow Calaveras County
Bunting Winery 397 Main Street, Murphys, CA, United StatesDTC Wine Workshops founder Sandra Hess will be speaking on "Measuring DTC Sales Success" at the Vin65/WineDirect Roadshow on Thursday, April 23rd, 8:30am - 11:30am, Bunting Winery, Murphy's CA. Hear from several industry leaders including Andrew Kamphuis, founder of Vin65 and CTO of WineDirect as well as Paul Mabray, founder of VinTank. How do you know your DTC sales efforts are successful? Sandra will share case study results from the wine industry to demonstrate how wineries are using […]
Ryan Clark INTRO Webinar – eCommerce and Wine Marketing
Hear about e-commerce and winery marketing best practices in this informative webinar!
Startup Grind North Bay Hosts Sandra Hess
DTCWW Founder Sandra Hess will be speaking at the Startup Grind North Bay evening gathering in Corte Madera on Thursday, May 14 from 6:00-9:00pm Pacific Time. Tickets are $5 for students and $15 if purchased by April 30th ($25 after that). Join Sandra and Startup Grind North Bay to learn more about direct to consumer sales strategies and trends. Click on the event link for more details!
$5 – $25
Sandra Hess speaking at Vin65 Roadshow in Walla Walla, WA
Walla Walla Community College Center for Enology & Viticulture 500 Tausick Way, Walla Walla , United States"Measuring DTC Sales Success" presented by Sandra Hess, Founder DTC Wine Workshops
Winery Workshop – ONLINE HOLIDAY SALES PREP! August 19th
Online Webinar CA, United StatesEarly bird discount available through August 12th! Choose from five dates.
$200.00
Winery Workshop – ONLINE HOLIDAY SALES PREP! August 26th
Online Webinar CA, United StatesEarly-bird tickets available through August 15th!
$200.00
Winery Workshop – ONLINE HOLIDAY SALES PREP! September 2nd
Online Webinar CA, United StatesEarly-bird discount available through August 20th!
$200.00
Winery Workshop – ONLINE HOLIDAY SALES PREP! September 9th
Online Webinar CA, United StatesEarly-bird discount available through August 25th!
$200.00
Winery Workshop – ONLINE HOLIDAY SALES PREP! September 16th
Online Webinar CA, United StatesEarly-bird discount tickets available through August 30th!
$200.00
DTC Wine Workshops Introductory Webinar featuring Ken Majer
Online Webinar CA, United StatesDTC Wine Workshops Introductory Webinar featuring Ken Majer will take place on Thursday, September 24th at 10:00 - 10:30. Hear best practices for establishing a strong leadership foundation for your winery. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Ken is a Leadership Development and Executive Coach and is the author of four books on values-based corporate culture and leadership values. His work enables business leaders to […]
Free
Direct Wine Sales Workshop – Members of Livermore Valley Winegrowers Association and East Bay Vintners Alliance
McGrail Vineyards 5600 Greenville Rd, Livermore, CA, United StatesThe half-day workshop is ideal for winery owners, managers and staff responsible for direct wine sales, customer retention and brand marketing activities.
$50.00
DTC Wine Workshops Introductory Webinar featuring Carl Giavanti
Online Webinar CA, United StatesDTC Wine Workshops Introductory Webinar featuring Carl Giavanti will take place on Thursday, September 30th at 10:00 - 10:30. Hear best practices for leveraging effective PR Campaigns and working with media to increase brand exposure and reach nationally. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Carl Giavanti is based in Portland, Oregon and serves wineries throughout the Northwest as well as nationally. Carl comes to wine marketing […]
Free
Direct Wine Sales Workshop – Association Members of Calaveras Co Winegrape Alliance, Amador Vintners Association and El Dorado Winery Association
Bunting Winery 397 Main Street, Murphys, CA, United StatesThe half-day workshop is ideal for winery managers responsible for direct wine sales, customer retention and brand marketing activities.
$50.00
DTC Wine Workshops Introductory Webinar Featuring Tricia Slavik
Online Webinar CA, United StatesDTC Wine Workshops Introductory Webinar featuring Tricia Slavik will take place on Wednesday, October 21st at 10:00 - 10:30 a.m. PSD. Hear best practices for around winery marketing campaigns that grow direct wine sales and also connect with consumers in between visits. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Tricia is a DTC Wine Marketing Specialist with more than twenty years in the fields of hospitality, tourism and food/beverage […]
Free
Women for WineSense Lecture Series: The Do’s and Don’ts of Direct to Consumer Wine Sales featuring Guest Speaker Sandra Hess
Merryvale Vineyards 1000 Main Street, Saint HelenaJoin us for our next Lecture Series event The Do's and Don'ts of Direct to Consumer Wine Sales on Tuesday, November 3rd | 9:30 - Noon REGISTER HERE with Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops Who should attend? Winery owners, partners and managers and anyone responsible for growing direct wine sales, marketing and retention efforts as well as brand expansion Includes lecture and handout materials The Lecture Direct Wines Sales to consumers […]
$25.00
Winery PR & Media Outreach Webinar Release!
Online Webinar CA, United StatesWatch for the recorded webinar to release at 8:30 a.m. PST on December 1, 2015. If you missed the DTC Consultant Network Introductory Webinar featuring Carl Giavanti in October, 2015, here's your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. In this informative webinar, Carl reveals best practices for getting media coverage for your winery brand. Carl is based our of […]
“Developing a GREAT Wine Club” Blog Release
New DTC Wine Consultant Network member, Dina Northcutt, shares best practices for developing a great wine club that will not only dazzle existing club members but new guests alike. Watch for the blog to release at 8:30 a.m. PST on December 8th!
DTC Wine Case Study #6 RELEASE “ROI of using Mobile POS”
Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United StatesIn Case Study #6 of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops, interviewed Geraldine Flatt, VP of Retail Operations & HR and Zach Elliott, Technical Manager, both from Gloria Ferrer to determine the true ROI of using Vin65's Mobile POS with iPad minis to grow direct wine sales and improve customer service. Watch for the video case study to release at 8:30 a.m. PST on Wednesday, December 9th!