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Sandra Hess attending ShipCompliant University in Napa

Join Sandra Hess, founder of DTC Wine Workshops, at ShipCompliant University.  On Thursday, October 23, ShipCompliant will host a small gathering in Napa to share the latest DTC news: Massachusetts opening for ​Direct to Consumer wine shipping in 2015​. How can your winery capitalize on this opportunity?​ Regulatory updates from around the wine industry with Jeff Carroll, ShipCompliant Director of Compliance New and upcoming features from ShipCompliant and partners The event will finish up with a wine […]

Wine E-Commerce Strategy Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]

$150.00

DTC Wine “MATCH.COM – Better Qualify to Create Loyalty” Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

DTC Wine "MATCH.COM -Better Qualify to Create Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging […]

$150.00

Tasting Room Conversion Workshop – TOP THREE TOOLS

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP […]

Winery PR: Designing a Content Driven Marketing Plan

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a […]

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE APRIL 11TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four […]

DTC Wine TALENT & TECHNOLOGY MATCH Workshop

Online Workshop

Workshop Description:  Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this Online Workshop! Presenters:  Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant.  Workshop Key Take-Aways:  Finding and Retaining Talent for Your DTC Culture • Top five principles for helping staff […]

Tasting Room Conversion Workshop – TOP THREE TOOLS

Online Workshop

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session. The TOP […]

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage […]

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE November 13th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made […]

$595.00

Direct to Consumer Wine Workshop Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

The 360-Degree Customer View Workshop at DTC Wine Symposium

Hilton Concord, CA 1970 Diamond Blvd., Concord, CA, United States

Join Sandra Hess, founder of DTC Wine Workshops, at DTC Wine Symposium on January 17th at 11:00 in Concord, CA as she moderates a lively panel discussion on creating 360-Degree Customer Views to better serve and grow direct wine sales. Learn more and REGISTER HERE. The 360 Degree Customer View: Leveraging Customer Touchpoint Data to Deliver Exceptional Customer Service Wine consumers want more high-touch experiences and meaningful interactions between visits. Learn how winery managers are […]

DTC Wine Management Series (4-Part Workshop)

Online Workshop

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the […]

$595.00

Direct to Consumer Wine Workshops Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Join DTC Wine Workshops at “The 2018 Wineries Boot Camp” Yountville, CA

Lincoln Theater 100 California Drive, Yountville, CA, United States

DTC Wine Workshops is a featured sponsor of the 6th Annual Wineries Boot Camp event taking place on February 28th in Yountville, CA. About the 2018 Wineries Boot Camp event:  The Luxury Marketing Council of San Francisco is proud to present its 6th Annual Wineries Boot Camp. More than 300 marketing, sales and hospitality managers and operating staff, representing 75+ Napa and Sonoma wineries will be in attendance. The Boot Camp provides a networking and […]

$70.00

Direct to Consumer Wine Workshops Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively […]

$150.00

Sandra Hess presents “Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar to Members of the Napa Valley Vintners

Online Webinar CA, United States

"Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar presented by Sandra Hess, founder of DTC Wine Workshops. This web training includes: 1. Top 5 Tools for meeting wine consumers where they are virtually and socially. 2. Step by Step Guidance for developing virtual tasting and events for a variety of audiences. 3. Best practices for selection of online meeting software and virtual presentation tools. 4. Tips for "What to do" as […]

“Developing a DTC Strategic Plan for Startup Wine Brands” @ GargisteCon

Online Webinar CA, United States

February 18th @ 9:30-10:30 Pacific  GaragisteCon Online Conference "Developing a Direct to Consumer Strategic Plan for Startup Wine Brands." SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. Direct-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing a relationship with the end customer drinking your wine. The DTC world accelerated during the pandemic with new tools and capabilities to consider. But where […]