Grow Direct Wine Sales & Retain Loyal Customers

International Direct Wine Sales Workshop

Online Workshop

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Workshop

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics include: How to better connect by offering […]

$150.00

Digital Wine Marketing Webinar: Winery Websites

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content […]

$150.00

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective […]

$150.00

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. The Direct Wine Telesales & Account Management Webinar includes two Q & A sessions and a Checklist Handout. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. […]

$150.00

DTC Wine Management Academy (4-Part Web Training)

Online Webinar

UPDATED DATES ANNOUNCED FOR 4-PART WEBINAR SERIES 10/29/19: Due to the fires in Northern California, we will move back the webinar program to accommodate most. Thank you for your understanding. The new dates are: November 19th & 26th and December 3rd & 10th . Each workshop takes place online at 9:00 - 10:30 a.m. PST. DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct […]

$595

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Each attendee will get questions answered in two Q&A periods and also receive a Checklist Handout with key points and resource […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE for the Tasting Room Training Webinar: CONNECT […]

$150.00

Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma (POSTPONED DURING SIP)

Gloria Ferrer Caves & Vineyards 23555 Arnold Drive, Sonoma, CA, United States

Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma, CA Women for WineSense Napa Sonoma Chapter presents "Marketing Roundtable Seminar: Top Digital Marketing Tools & Tactics for 2020" taking place on April 29th 10:00-11:30. NOTE; THIS EVENT HAS BEEN POSTPONED DURING SHELTER IN PLACE AND NEW DATE WILL BE ANNOUNCED. Ideal for any winery manager or small winery owner responsible for increasing visitation and direct wine sales. This panel discussion will be […]

$25.00

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust”

Online Webinar CA, United States

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust” Consumers have more choice than ever when engaging with a winery. Get top tools for connecting and building brand trust through effective digital storytelling. REGISTER HERE The Problem: ​ Many small wine brand teams don’t understand how telling their story digitally can lead to long-term customer loyalty. In many cases, they aren't even sure where to start. Many winery owners and stakeholders are worried about […]

$150.00

Virtual Winery Offerings Case Study Presentation @ DTCWS

Virtual , United States

Join Sandra Hess, founder of DTC Wine Workshops, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small, mid-size and large winer producers will share key insights and also what not to do in this 45 minute session on January 22nd at 11:00. Visit the DTC Wine Symposium website to register for this session and view the full conference lineup HERE.

$200.00

Three Pillars of DTC Wine Sales Success Virtual Session

Online Webinar CA, United States

DTC Wine Workshops founder, Sandra Hess, is set to moderate a lively discussion at this year's Virtual Wine Industry Network Symposium. In an era filled with fires and illness, there has never been a better time to strengthen the personal relationships we have with our wine consumers. Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, will moderate an insightful discussion between three winery executives who represent small, mid, and large wine brands […]

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar)

Online Workshop

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar) is ideal for any winery manager responsible for direct wine sales, hospitality management, guest services, events, membership, and/or training programs. With over 11,045 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is the key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine […]

$400.00

2022 Direct Wine Sales Success Webinar

Online Webinar CA, United States

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager Compensation Programs that Best […]

$250.00

2022 Direct Wine Sales Success Webinar

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager […]

2023 Wine Consumer Journey Mapping Workshop

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to connect with new, like-minded consumer audiences. 2023 Wine Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey Mapping […]

$200.00

2023 Direct Wine Sales Success Web Training

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on web training. Participants will get questions answered in two Q & A Sessions, receive a Web Training Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager Compensation Programs that Best […]

$250.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Webinar CA, United States

The "DTC Wine Sales Training Program" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, […]

$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, will deliver proven methods, best practices, and […]

$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

"DTC Wine Sales Training: Developing All-Star Teams" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement […]

$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Event

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Beals, founder of DTC […]

$400

2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar. Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar To Do's Checklist and leave with these Key Learnings: Wine Consumer Demand Shifts […]

$200

Small Winery Sales Success – “The Five Funnels Webinar”

Small Winery Sales Success - "The Five Funnels Webinar". Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. The Five Funnels Workshop – how to rethink your sales funnels […]

$200

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Event

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Beals, founder of DTC […]

$400

2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar, Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar To Do's Checklist and leave with these Key Learnings: Wine Consumer Demand Shifts […]

$250

“Step by Step Guide to Winery Branding” Webinar

Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on webinar - "Step by Step Guide to Winery Branding". Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: Step by step Don’t make the costly mistakes many do when starting a new wine brand or launching a new campaign. Learn the proper steps […]

$200

Winery Lifestyle & Community Development Coaching Program

Description: Winery Lifestyle & Community Development Coaching Program. This coaching program has been designed to help leadership teams create a solid plan for introducing the most relevant direct to consumer offerings 2024 and beyond. Over a 6-8 week period, attendees will learn how to develop best in class consumer engagement strategies and leverage complimentary lifestyle partnerships to expand reach/increase direct sales. We will focus on “Wine Brand Community Building” and will work together to glean […]

$1800