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Wine Brand Ambassador Workshop (DATE CHANGED to 11/16)

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands-on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions.   WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program. […]

$80.00

DTC Wine Business Design: Creating an Integrated Action Plan

Online Workshop

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University […]

$150.00

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

$150.00

TOP FIVE Member Management Tools Workshop

Online Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina […]

$150.00

DTC WINE SALES: Holiday Sales Prep Workshop

Online Workshop

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY TO BUY. Set up a series of promo codes that will transform […]

$200.00

DTC Wine Analytics: Leveraging your Intelligence Data

Online Workshop

Are you ready to dig in to your data from the past two years to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017 and 2018. In this informative workshop session, you will learn WHICH data sources are most valuable as […]

$150.00

DTC Wine Compliance: The Winning Formula

Online Workshop

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business […]

$150.00

DTC Wine Analytics: Leveraging your Intelligence Data

Online Workshop

Are you ready to dig in to your data from the past two years to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017 and 2018. In this informative workshop session, you will learn WHICH data sources are most valuable as […]

$150.00

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage […]

$150.00

Tasting Room Management Workshop Santa Rosa

Hyatt Regency Sonoma Wine Country 170 Railroad Street, Santa Rosa, CA, United States

Join Sandra Hess at the Wine Marketing & Tourism Conference in Santa Rosa! Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This workshop will cover all aspects of tasting room management, including staffing (hiring, managing, and training), layout, pricing, […]

$125.00

DTC Wine Strategy: Growth Planning in a Growth Industry

Online Workshop

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE November 13th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made […]

$595.00

DTC Wine Business Design: Creating an Integrated Action Plan

Online Workshop

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University […]

$150.00

DTC Wine Compliance: The Winning Formula

Online Workshop

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business […]

$150.00

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Online Workshop

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable […]

$150.00

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Online Workshop

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable […]

$150.00

DTC Wine Management Series (4-Part Workshop)

Online Workshop

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the […]

$595.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of consumers using effective story telling and tools. Webinar topics include: How to […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of consumers using effective story telling and tools. Webinar topics include: How to […]

$150.00

International Direct Wine Sales Workshop

Online Workshop

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive […]

$150.00

DTC Wine Management Academy (4-Part Webinar Series)

Online Workshop

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! In today’s competitive direct to consumer wine business climate, a “one-size-fits-all” approach to wine sales and consumer engagement doesn’t deliver results. DTC managers need to apply proven methods and best practices when developing strategic sales and marketing plans. DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales […]

$595.00

Tasting Room Training Webinar: CONNECT-QUALIFY-CONVERT

Online Webinar

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety […]

$150.00

Wine Consumer Data Collection Workshop Napa

Jamieson Ranch Vineyards 1 Kirkland Ranch Road, American Canyon, CA, United States

Wine Consumer Data Collection Workshop Napa REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 - 12:00 at Jamieson Ranch Vineyards, 1 Kirkland Ranch Rd, American Canyon, CA 94503 Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]

$80.00

DTC Wine Management Academy(4-Part Workshop)

Online Workshop

REGISTER HERE  for the DTC Wine Management Academy DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online workshop dates for the Q3 2018 series are: July 10th, 17th, 24th & […]

$595.00

Direct Wine Telesales & Account Management Webinar

Online Webinar

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Workshop

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics include: How to better connect by offering […]

$150.00

DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

Helwig Vineyards & Winery 11555 Shenandoah Road, Plymouth, CA 95669, Plymouth, CA, US

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing […]

$30.00

DTC WINE SALES ROADSHOW: Lodi and Clarksburg Wineries

Wine & Roses 2505 West Turner Road, Lodi, CA 95242, Lodi, CA, US

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing […]

$30.00

Free Webinar: Wine Consumer Engagement Strategies for DTC Success

Online Webinar CA, United States

Free Webinar: Wine Consumer Engagement Strategies for DTC Success Learn key strategies to engage consumers and build ongoing relationships with them. Sandra Hess, founder of DTC Wine Workshops Consulting Firm will join Adrienne Stillman, Marketing Director at WineDirect to present an informative webinar to winery teams across the nation.  Sandra will share their top tips on growing direct wine sales and retaining loyal customers. Attracting and retaining customers requires connecting with people in and out […]

Free

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Workshop

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective […]

$150.00

Sandra Hess at DTC Wine Symposium: The Future of Tasting Rooms

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE  

$625.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE for the Tasting Room Training Webinar: CONNECT […]

$150.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, will deliver proven methods, best practices, and […]

$400.00

2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar, Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar To Do's Checklist and leave with these Key Learnings: Wine Consumer Demand Shifts […]

$250

Tasting Room Sales Webinar: Connect-Qualify-Convert

Online Event

Join the Tasting Room Sales Webinar: Connect-Qualify-Convert. This webinar is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 11,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees […]

$200

Tasting Room Sales Webinar: Connect-Qualify-Convert

Online Event

The Tasting Room Sales Webinar "Connect-Qualify-Convert" is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 11,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how […]

$200