direct wine sales strategy


2023 Wine Consumer Journey Mapping Workshop

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Wine Consumer Journey Mapping is an essential function in today’s competitive direct wine sales landscape. Finish the year strong with top-notch tools and strategies. Sandra, founder of DTC Wine Workshops, […]


2022 Direct Wine Sales Success Webinar

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q […]


DTC Wine Sales Health Check – 3 FREE TIPS

March 24, 2021 – This spring, we encourage our clients and direct-to-consumer teams to carve out some time to conduct a DTC Wine Sales Health Check. Now, is the time to analyze performance across all direct sales channels, reward for success and, course-correct where needed. Many hospitality teams have learned […]


Top 3 Tips for Slaying DTC Wine Symposium this Week!

#WineBiz Winery Owners & Direct to Consumer Managers can get the most out of this year’s DTC Wine Symposium with these top tips. The DTC Wine Symposium is presented by Free the Grapes! This annual fundraising event has raised more than $1 million for Free the Grapes’ PR campaign, and […]


Direct Wine Telesales & Account Management Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. The Direct Wine Telesales & Account Management Webinar includes two Q & A sessions and a Checklist Handout. REGISTER HERE Key Take-Away’s Include: Presentation […]


Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

REGISTER HERE for the Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever […]


Direct Wine Telesales & Account Management Webinar

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales […]


Wine Club Design Webinar: Top 5 Tools for Long-Term Success

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers […]


Wine Club Design Webinar: Top 5 Tools for Long-Term Success

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers […]


Wine Club Design Webinar: Top 5 Tools for Long-Term Success

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have […]


Digital Wine Marketing Webinar: Social Media

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media […]


Digital Wine Marketing Webinar: Email Communication

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool […]


2019 Winery Mystery Shop Services

We are scheduling shoppers at winery properties throughout the nation in 2019!  Build effective direct to consumer sales and marketing strategies by leveraging the mystery shopper scorecard results as well as expert recommendations. 2019 Winery Mystery Shop Services are now being scheduled. DTC Wine Workshops consulting agency supports wineries throughout the […]


DTC Wine Management Academy (4-Part Web Training)

REGISTER HERE for the DTC Wine Management Academy (4-Part Web Training) GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS IN 2019 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer […]