Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist Shares Top Tips June 10, 2020 – San Francisco Bay Area After nearly three months of Shelter in Place for many, tasting room teams are welcoming back guests and preparing for safe visits. Consumers are craving exploration, focused […]
With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. In the “Tasting Room Sales Webinar: Connect-Qualify-Convert”, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With […]
Leverage recorded video content before and after virtual events to reach new audiences and educate key contact groups! May 26, 2020 – Sandra Hess, founder of DTC Wine Workshops We have helped about 400 winery teams get setup with Virtual Winery Experiences since mid-March. A lot of time and effort […]
US Virtual Winery Summit Series: Doing Business in a Changing Landscape DTC Wine Workshops launches the first of its kind, “US Virtual Winery Summit” monthly series ideal for winery owners & managers. REGISTER HERE WHAT? DTC Wine Workshops is launching the first of its kind, “US Virtual Winery Summit Series: […]
On May 11th, Sandra Hess presents “Top 5 Wine Consumer Engagement Strategies for 2020” Webinar for Members of the Livermore Valley Winegrowers Association. This 3-hour web training includes two whiteboard exercises, a Checklist Handout and Q&A Session to ensure all attendees leave with tools needed to make improvements. This educational […]
Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away’s Include: Presentation of […]
Direct wine sales teams get hands-on phone sales training in this expert webinar.
UPDATED DATES ANNOUNCED FOR 4-PART WEBINAR SERIES 10/29/19: Due to the fires in Northern California, we will move back the webinar program to accommodate most. Thank you for your understanding. The new dates are: November 19th & 26th and December 3rd & 10th . Each workshop takes place online at […]
According to Bain & Company, attracting a new customer costs your business six to seven times more than retaining an existing one. The Small Business Administration reports that 68% of customers leave brands because they are upset with the treatment they’ve received. 70% of buying experiences are based on how […]
DTC Wine Symposium Sessions Announced – January 17th & 18th Concord, CA As I am gearing up to moderate a session on “360-Degree Customer Views and Leveraging CRM data” at the DTC Wine Symposium on January 17th at 11:00 in Concord, CA, I have taken time to review the final […]
Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will […]
REGISTER HERE for the Winery Marketing: Direct Consumer Insights & Analytics Webinar. Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first […]
Winery Marketing: Direct Consumer Insights & Analytics This workshop explores and reveals why customer insights and analytics are so crucial to improving a winery’s marketing and sales efforts. Host Taylor Eason, President of Cork & Fork Digital Media, will show how to develop a data analytics strategy to create a […]
Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE AUGUST 23rd. Ideal for any winery manager responsible for direct sales, tasting room and club management, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC […]
DTC Wine Workshops published a catalogue of 40 online workshops for 2016 to meet the growing demand of winery teams and managers. Direct wine sales has become a very viable revenue channels for wineries throughout the nation over the past 8-10 years. We saw REAL growth and significant increase in […]
