Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]
Does your Winery DTC Team have a Plan in Place to Reward and Recognize Brand Loyalists during the Holidays? Get the top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season! We know the drill….DTC sales and marketing managers need to release Holiday Gifting Campaigns by October 15th to […]
How are Wine Brands Engaging with Today’s Wine Consumer? 5/15/18 San Francisco, CA – At DTC Wine Workshops, this question comes up on a regular basis among our winery clients across the nation. Wine consumer engagement trends have disrupted the wine industry for the past decades as enthusiasts can now […]
While email is still the number one communication method chosen by club members surveyed among our clients throughout the US this past year, we also know that open and click-through rates from this important customer segment continue to decline. With over 9000 wine brands competing for wine consumer attention across […]
DTC Wine Symposium Sessions Announced – January 17th & 18th Concord, CA As I am gearing up to moderate a session on “360-Degree Customer Views and Leveraging CRM data” at the DTC Wine Symposium on January 17th at 11:00 in Concord, CA, I have taken time to review the final […]
DTC Wine Workshops welcomes Adam Ivor, newest member of the DTC Consultant Network and co-founder of Gliding Eagle Incorporated. Adam advises winery teams around International Direct to Consumer Wine Sales Solutions and Evolving Global Distribution Strategies. Adam will be joining DTC Wine Workshops founder, Sandra Hess, to deliver four webinars in 2018. Find out […]
REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management […]
Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away’s Include: Presentation of Top Telesales […]
DTC Wine Workshops welcomes Taylor Eason, winery marketer extraordinaire, formerly the marketing director at Gundlach Bundshu and senior manager, brand marketing at J Vineyards. Taylor is the newest member of the DTC Consultant Network and also the owner of Cork & Fork Digital Media. As the principal of Cork & Fork Digital […]
Walla Walla Community College Northwest DTC Wine Marketing & Sales Summit March 29, 2018 8:00 a.m. – 5:00 p.m. WWCC Enology & Viticulture Center 3020 E. Isaacs Avenue Walla Walla, WA Direct to Consumer (DTC) is the sales channel most profitable for wineries of any size. The Summit will bring […]
Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will […]
Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will […]
Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will […]
Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will […]
Winery Marketing Webinar: Direct Consumer Insights & Analytics Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in […]
