While email is still the number one communication method chosen by club members surveyed among our clients throughout the US this past year, we also know that open and click-through rates from this important customer segment continue to decline. With over 9000 wine brands competing for wine consumer attention across […]
Today, I have the pleasure of introducing Stefani Ginotti to the DTC Consultant Network. With close to three decades of coaching and consulting experience, Stefani Ginotti is a proven leader within the greater Sacramento area and the California wine industry. Her expertise is focused on discovering business efficiencies that can be […]
What do we know about wine consumer trends when it comes to Mobile E-Commerce? Executives from Wine.com held their eight annual Growth Summit in Sonoma a few weeks ago in which they shared key wine consumer buying trends and insights. Total sales across the Wine.com platform reached over $100 million […]
According to Bain & Company, attracting a new customer costs your business six to seven times more than retaining an existing one. The Small Business Administration reports that 68% of customers leave brands because they are upset with the treatment they’ve received. 70% of buying experiences are based on how […]
DTC Wine Symposium Sessions Announced – January 17th & 18th Concord, CA As I am gearing up to moderate a session on “360-Degree Customer Views and Leveraging CRM data” at the DTC Wine Symposium on January 17th at 11:00 in Concord, CA, I have taken time to review the final […]
DTC Wine Workshops welcomes Adam Ivor, newest member of the DTC Consultant Network and co-founder of Gliding Eagle Incorporated. Adam advises winery teams around International Direct to Consumer Wine Sales Solutions and Evolving Global Distribution Strategies. Adam will be joining DTC Wine Workshops founder, Sandra Hess, to deliver four webinars in 2018. Find out […]
DTC Wine Workshops welcomes Taylor Eason, winery marketer extraordinaire, formerly the marketing director at Gundlach Bundshu and senior manager, brand marketing at J Vineyards. Taylor is the newest member of the DTC Consultant Network and also the owner of Cork & Fork Digital Media. As the principal of Cork & Fork Digital […]
As we begin to wrap up 2017, lets take a look at key trends in direct to consumer wine sales throughout the United States this past year. At DTC Wine Workshops, we provide direct to consumer wine sales consulting services to winery teams of all sizes throughout the nation. We […]
DTC Wine Workshops and Wine Tourism Australia partner to provide online training, best practices and coaching to wineries throughout Australia selling direct to consumer. DTC Wine Workshops was established in 2013 out of a growing need for wineries throughout the United States to implement ideal blends of technology and processes […]
Many of our clients experienced the greatest increase in e-Commerce sales last year between Black Friday and Cyber Monday as they leveraged segmented email and social campaigns to effectively reach target audiences with focused offers. We hope that you find these Holiday Sales Tips to be helpful as your team […]
Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE AUGUST 23rd. Ideal for any winery manager responsible for direct sales, tasting room and club management, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC […]
What a wonderful service spearheaded by Rob McMillan, Founder of Silicon Valley Bank Wine Division as he joins forces each year with Cyril Penn, Editor at Wine Business Monthly to survey tasting room managers across the nation and now includes respondents from Canada and Australia. There were 1179 respondents, a significant […]
GUEST BLOG POST featuring Melissa Leiter, a member of the DTC Consultant Network and owner of New Vines Marketing. 9 EASY Marketing Tricks To Sell More Wine When it comes to marketing your winery, knowing where to start is typically the hardest part. There are so many modern ways of […]
Recorded Workshop with Audio and PPT: Winery Reservation Management Software for offering Elevated Tasting Experiences) Sandra Hess, founder of DTC Wine Workshops, joined a panel discussion at DTC Wine Symposium on January 12, 2017. The group puts on their detective hats and discussed the hot topic of reservation programs. Which reservation […]
On January 18, 2017, I had the opportunity to watch the live video cast of this presentation featuring SVB Wine Division Founder and EVP Rob McMillan. Industry leaders joining him in 2017 were Amy Hoopes, President, Wente Vineyards, Dan Leese, President, V2 Wine Group and Paul Mabray, VP, Social Media & […]
