REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media […]
REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool […]
“2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as […]
“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet […]
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to […]
Does your Winery DTC Team have a Plan in Place to Reward and Recognize Brand Loyalists during the Holidays? Get the top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season! We know the drill….DTC sales and marketing managers need to release Holiday Gifting Campaigns by October 15th to […]
Sandra Hess, founder of DTC Wine Workshops and direct wine sales expert will be joining experts at The Seminar Group to hands-on seminars on “Winery E-Commerce Best Practices” and “Effective Wine Sales Programs”. Advance registration is required and this event will sellout so be sure to get your ticket early. […]
DIRECT WINE SALES: It’s time to RETHINK Loyalty Programs! Sandra Hess, founder, DTC Wine Workshops Consulting Agency June 26, 2018 There are two BIG CHALLENGES in direct to consumer wine sales today that I hear about in almost every wine region when presenting workshops and working with clients. Challenge #1 […]
DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction […]
DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction […]
REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and […]
Today, I have the pleasure of introducing Stefani Ginotti to the DTC Consultant Network. With close to three decades of coaching and consulting experience, Stefani Ginotti is a proven leader within the greater Sacramento area and the California wine industry. Her expertise is focused on discovering business efficiencies that can be […]
DTC Wine Workshops is a featured sponsor of the 6th Annual Wineries Boot Camp event taking place on February 28th in Yountville, CA. About the 2018 Wineries Boot Camp event: The Luxury Marketing Council of San Francisco is proud to present its 6th Annual Wineries Boot Camp. More than 300 […]
Wine Club Design Web Training: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend […]
REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina […]
