[July 31, 2023 – Sandra Beals – 20 to 30 minute read] 2013-2023 A Decade of Direct Wine Sales Success Stories “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Benjamin Franklin Ten years ago this month, I founded DTC Wine Workshops Consulting Agency. […]
[June 22, 2023 – Sandra Beals] With more winery choices than ever, remaining relevant and appealing has gotten a lot more challenging. There isn’t a “one size fits all” formula for standing out in the crowd, but a common theme of our most successful winery clients is the ability to […]
“DTC Wine Sales Training: Developing All-Star Teams” is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How […]
[May 24, 2023 – Sandra Beals] How do high performing hospitality teams go from good to great when hosting tasting room guests? Seasoned winery hosts first know their audience before sharing a wine presentation with relevant stories. In this post-pandemic period, time is the #1 commodity of winery visitors as […]
[March 28, 2023 – Sandra Beals] How a hospitality team makes guests feel begins with how each team member is supported by the leadership team. Top performing winery teams have adopted Care Cultures for many years including iconic brands ranging from Cakebread, Trinchero, Wente, Domaine Carneros, and Silver Oak/Twomey, to […]
[January 27, 2023 – Sandra Beals] Today, I am excited to release the DTCWW Going from Good to Great Series #1 “Become Winery Community Builders”. Watch for a year full of articles focused on proven models and tools for success as DTC Wine Workshops gets ready to celebrate our 10 […]
[December 29, 2022 – Sandra Beals prev Hess] Winery teams across the globe leverage DTC Wine Workshops proven methods and training programs to capitalize on what is now a $4.3 billion dollar industry in wine shipped producer to consumer last year. While wine shipment volume was 9% down year over […]
Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on web training. Participants will get questions answered in two Q & […]
Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra will guide attendees through the process of identifying current wine brand loyalists based on key values. […]
February 18th @ 9:30-10:30 Pacific GaragisteCon Online Conference “Developing a Direct to Consumer Strategic Plan for Startup Wine Brands.” SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. Direct-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing […]
[February 10, 2022] Sandra Hess, founder of DTC Wine Workshops spoke at the Wine Industry Leadership Conference yesterday. This online program was sponsored by Wine Business Network and panelists included Joel A. Miller, Owner & Principal / Chateau HR Consulting; and Karen Alary, Managing Partner / The Personnel Perspective. Stace […]
Sandra Hess, founder of DTC Wine Workshops, will join the panelists at the Winery Talent Retention session kicking off at 10:00 am pacific on February 9th! Learn more and REGISTER HERE Despite the challenges over the last two years, the wine industry has persevered—leaders have continued to evolve their businesses, […]
May 22, 2020 Sandra Hess, founder of DTC Wine Workshops welcomes Heidi Dittloff to the DTC Consultant Network in this Introductory Video! Heidi Dittloff comes to the DTC Consultant Network with over 20 years of sales and marketing experience in the industries of direct to consumer wine, real estate, banking, […]
Winery teams across the US have many decisions to make today as tasting room reopening phases roll out across each state. DTC Wine Workshops Consulting Agency launches the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape” kicking off on May 19th at 10:00-12:00 PDT. This […]
Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is “Key Wine Consumer Communication Tools”. On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and […]
