Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is “Key Wine Consumer Communication Tools”. On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and […]
In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to […]
Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]
Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE
Wine club managers will get hands-on training and learn how to develop more effective membership offerings that better connect with today’s wine consumer.
Tasting room teams will get hands-on training in this expert webinar program.
Winery teams will learn how to sell wine over the phone and better retain customers in this direct wine telesales web training program.
Tasting room staff will get hands-on tools and best practices in this expert webinar training program.
Winery owners and managers will get hands-on training for how to build a direct to consumer sales strategic plan, manage DTC sales channels and build long-term consumer engagement strategies. 4-Part Web Training Program designed for direct sales teams.
Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes […]
Direct Wine Sales Workshop – Storytelling: “How to Develop Meaningful Wine Consumer Connections” Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. […]
In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to […]
GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE. The series includes: Four weekly […]
Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE. Key Take-Away’s Include: Presentation of […]
REGISTER HERE for the 2019 NW DTC Wine Roadshow – Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: “Top 5 Wine […]
