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DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

Online Workshop

What is the difference between a Brand Ambassador and a Spokesperson?  By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, […]

$150.00

NEW DATE! Holiday Wine Sales Prep Workshop

Online Workshop

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY […]

$200.00

TOP FIVE Member Management Tools Workshop

Online Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina […]

$150.00

DTC Wine Analytics: Leveraging your Intelligence Data

Online Workshop

Are you ready to dig in to your data from the past two years to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017 and 2018. In this informative workshop session, you will learn WHICH data sources are most valuable as […]

$150.00

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage […]

$150.00

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. The registration fee for this live workshop is $150 per attendee. REGISTER HERE Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for […]

$150.00

Tasting Room Management Workshop Santa Rosa

Hyatt Regency Sonoma Wine Country 170 Railroad Street, Santa Rosa, CA, United States

Join Sandra Hess at the Wine Marketing & Tourism Conference in Santa Rosa! Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This workshop will cover all aspects of tasting room management, including staffing (hiring, managing, and training), layout, pricing, […]

$125.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

DTC Wine Strategy: Growth Planning in a Growth Industry

Online Workshop

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery […]

$150.00

DTC Wine Management Academy (4-PART SERIES)

Online Workshop

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE November 13th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made […]

$595.00

TOP FIVE Member Management Tools Workshop

Online Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina […]

DTC Wine Business Design: Creating an Integrated Action Plan

Online Workshop

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University […]

$150.00

DTC Wine Compliance: The Winning Formula

Online Workshop

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business […]

$150.00

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Online Workshop

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Online Workshop

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable […]

$150.00

Direct to Consumer Wine Workshop Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

The 360-Degree Customer View Workshop at DTC Wine Symposium

Hilton Concord, CA 1970 Diamond Blvd., Concord, CA, United States

Join Sandra Hess, founder of DTC Wine Workshops, at DTC Wine Symposium on January 17th at 11:00 in Concord, CA as she moderates a lively panel discussion on creating 360-Degree Customer Views to better serve and grow direct wine sales. Learn more and REGISTER HERE. The 360 Degree Customer View: Leveraging Customer Touchpoint Data to Deliver Exceptional Customer Service Wine consumers want more high-touch experiences and meaningful interactions between visits. Learn how winery managers are […]

DTC Wine Management Series (4-Part Workshop)

Online Workshop

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the […]

$595.00

Wine Brand Ambassador Workshop Sonoma

Gloria Ferrer Caves & Vineyards 23555 Arnold Drive, Sonoma, CA, United States

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the "Wine Brand Ambassador Workshop" on Tuesday, February 6th 8:30 - 12:00 at Gloria Ferrer Sonoma. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO are your […]

Direct to Consumer Wine Workshops Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

International Direct Wine Sales Workshop

Online Workshop

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive […]

$150.00

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

Online Workshop

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of consumers using effective story telling and tools. Webinar topics include: How to […]

$150.00

Join DTC Wine Workshops at “The 2018 Wineries Boot Camp” Yountville, CA

Lincoln Theater 100 California Drive, Yountville, CA, United States

DTC Wine Workshops is a featured sponsor of the 6th Annual Wineries Boot Camp event taking place on February 28th in Yountville, CA. About the 2018 Wineries Boot Camp event:  The Luxury Marketing Council of San Francisco is proud to present its 6th Annual Wineries Boot Camp. More than 300 marketing, sales and hospitality managers and operating staff, representing 75+ Napa and Sonoma wineries will be in attendance. The Boot Camp provides a networking and […]

$70.00

Wine Club Management Webinar: Top 5 Tools for Success

Online Webinar

As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management webinar, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for any winery manager responsible for: 1. Member management and retention 2. Club […]

$150.00

Direct to Consumer Wine Workshops Series – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Winery Marketing: Direct Consumer Insights & Analytics

Online Workshop

Winery Marketing: Direct Consumer Insights & Analytics This workshop explores and reveals why customer insights and analytics are so crucial to improving a winery’s marketing and sales efforts. Host Taylor Eason, President of Cork & Fork Digital Media, will show how to develop a data analytics strategy to create a data-driven culture, offer case studies for how data can reveal opportunities to grow business in both the tasting room and in e-Commerce, and provide tools […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales & Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On […]

$150.00

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

Online Webinar

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of consumers using effective story telling and tools. Webinar topics include: How to […]

$150.00

Sandra Hess presentation at Northwest DTC Wine Marketing & Sales Summit

Walla Walla Community College Center for Enology & Viticulture 500 Tausick Way, Walla Walla , United States

Walla Walla Community College Northwest DTC Wine Marketing & Sales Summit March 29, 2018  8:00 a.m. – 5:00 p.m. WWCC Enology & Viticulture Center 3020 E. Isaacs Avenue Walla Walla, WA Direct to Consumer (DTC) is the sales channel most profitable for wineries of any size. The Summit will bring together prominent experts to share best practices in the three areas – Tasting Room, Wine Club and Online Sales – that are vital to long-term […]

International Direct Wine Sales Workshop

Online Workshop

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive […]

$150.00

DTC Wine Management Academy (4-Part Webinar Series)

Online Workshop

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! In today’s competitive direct to consumer wine business climate, a “one-size-fits-all” approach to wine sales and consumer engagement doesn’t deliver results. DTC managers need to apply proven methods and best practices when developing strategic sales and marketing plans. DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales […]

$595.00

Direct to Consumer Wine Workshops – Calaveras County

Murphys School House 65 Jones Street, Murphys, CA, United States

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January […]

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

Online Webinar

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visititors to […]

$150.00

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

Online Workshop

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re […]

$150.00

Wine Club Management Webinar: Top 5 Tools for Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success. DTC teams are now competing with membership programs like Blue Apron, Dollar Shave Club, Wall Street Journal Wine Club and more! As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina reveals the TOP FIVE TOOLS required for […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact […]

$150.00