Grow Direct Wine Sales & Retain Loyal Customers

Sandra Hess at DTC Wine Symposium: The Future of Tasting Rooms

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE  

$625.00

DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

Robert Mondavi Winery 7801 St. Helena Hwy, Oakville, CA, United States

Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide […]

$100

DTC Wine Management Academy (4-Part Web Training)

Online Workshop

Winery owners and managers will get hands-on training for how to build a direct to consumer sales strategic plan, manage DTC sales channels and build long-term consumer engagement strategies. 4-Part Web Training Program designed for direct sales teams.

$595.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how […]

$150.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Can't make this date? 2nd date added on March 23rd - find details HERE Each attendee will get questions answered in […]

$150.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Each attendee will get questions answered in two Q&A periods and also receive a Checklist Handout with key points and resource […]

$150.00

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to […]

$150.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Ideal for winery owners, hospitality managers, marketing managers, tasting room hosts and wine educators. REGISTER HERE Each attendee will […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. […]

$150.00

Sandra Hess presents “Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar to Members of the Napa Valley Vintners

Online Webinar CA, United States

"Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar presented by Sandra Hess, founder of DTC Wine Workshops. This web training includes: 1. Top 5 Tools for meeting wine consumers where they are virtually and socially. 2. Step by Step Guidance for developing virtual tasting and events for a variety of audiences. 3. Best practices for selection of online meeting software and virtual presentation tools. 4. Tips for "What to do" as […]

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training includes: 1. Best practices […]

$150.00

Sandra Hess Presents “Key Wine Consumer Communication Tools” Webinar to Members of the Paso Robles Wine Country Alliance

Online Webinar CA, United States

Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is "Key Wine Consumer Communication Tools".  On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and tools. Sandra will share key insights around winning wine consumer engagement strategies. Workshop attendees will receive case studies, learn best practices and practice proven methods […]

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE for the Tasting Room Training Webinar: CONNECT […]

$150.00

Sandra Hess presents “Top 5 Wine Consumer Engagement Strategies for 2020” Webinar for Members of the Livermore Valley Winegrowers Association

Online Webinar CA, United States

On May 11th, Sandra Hess presents "Top 5 Wine Consumer Engagement Strategies for 2020" Webinar for Members of the Livermore Valley Winegrowers Association. This 3-hour web training includes two whiteboard exercises, a Checklist Handout and Q&A Session to ensure all attendees leave with tools needed to make improvements. This educational event is a part of a 4-part series and sponsored by the Livermore Valley Winegrowers Association . Members can register by contacting LVWGA directly.

US Virtual Winery Summit Series: Doing Business in a Changing Landscape

Online Webinar CA, United States

US Virtual Winery Summit Series: Doing Business in a Changing Landscape DTC Wine Workshops launches the first of its kind, "US Virtual Winery Summit" monthly series ideal for winery owners & managers. REGISTER HERE WHAT? DTC Wine Workshops is launching the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape”. This ongoing training and support program will help attendees navigate through many new decisions. Members of the Wine Institute […]

$25.00

New York Wine & Grape Foundation Webinar – Sandra Hess Presents “Top 5 Wine Consumer Engagement Strategies”

Online Webinar CA, United States

Top 5 Wine Consumer Engagement Strategies for 2020 Members of the New York Wine & Grape Foundation will join Sandra Hess, Wine Consumer Engagement Specialist & Founder of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York's wine industry excel. Hands-on instruction, case studies, checklist handout and resources. In response to the growing need to address sales strategies in the wake of Covid-19, the New York Wine & Grape […]

Webinar: “Digital Storytelling Tools to Communicate Wine Brand Trust”

Online Webinar

As wineries and tasting rooms open back up, it is up to winery teams to build trust with consumers and make them feel safe when choosing which wineries to visit. Social media, email campaigns, and video marketing are some of the top ways that a wine brand can create a story that will communicate proper expectations and help sell wine. REGISTER HERE Learn more about how YOU can craft your brand story to build trust […]

$150.00

WEBINAR: Top 5 Digital Wine Marketing Tools During a Pandemic and Beyond

Online Webinar CA, United States

Ready to meet your wine consumers and enthusiasts where they are? Up your digital game during a Pandemic and beyond with hands-on training and tools. This webinar, led by Laura Perret Fontana, will help attendees make the Top 5 digital marketing updates and improvements to encourage online sales, virtual engagements and long-term reengagement with a wine brand. REGISTER HERE Webinar attendees will receive actionable tools both big and small that will make a positive impact […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention and direct sales campaigns. REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation […]

$150.00

Virtual Winery Offerings Case Study Presentation @ DTCWS

Virtual , United States

Join Sandra Hess, founder of DTC Wine Workshops, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small, mid-size and large winer producers will share key insights and also what not to do in this 45 minute session on January 22nd at 11:00. Visit the DTC Wine Symposium website to register for this session and view the full conference lineup HERE.

$200.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training […]

$150.00

2022 Direct Wine Sales Success Webinar

Online Webinar CA, United States

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager Compensation Programs that Best […]

$250.00

2022 Direct Wine Sales Success Webinar (SOLD OUT)

Online Webinar CA, United States

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. SOLD OUT! We invite you to join the next web program on February 8th - REGISTER HERE. BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar […]

$250.00

Sandra Hess confirmed speaker at Wine Industry Leadership Conference

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will join the panelists at the Winery Talent Retention session kicking off at 10:00 am pacific on February 9th! Learn more and REGISTER HERE Despite the challenges over the last two years, the wine industry has persevered—leaders have continued to evolve their businesses, building stronger, more resilient operations. The key to this success: full understanding of the current economic conditions, and best practices for maintaining a modern wine […]

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Webinar CA, United States

The "DTC Wine Sales Training Program" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, […]

$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, will deliver proven methods, best practices, and […]

$400.00

Sandra – Moderator at Wine Industry Sales Symposium Santa Rosa, CA

Hyatt Regency Sonoma Wine Country 170 Railroad Street, Santa Rosa, CA, United States

Hear from DTC Wine Workshops founder, Sandra Beals, as she moderates an important discussion with wine industry leaders. "Leveraging DTC Wine Sales Insights to Grow Sales Nationally" conference session on May 11th @ 11:00-11:45. REGISTER HERE. This session, featuring notable wine industry experts, will focus on how your direct-to-consumer sales data can provide insights to open new points of distribution more effectively and efficiently. Attendees will learn how to create a more focused annual sales […]

$350.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

"DTC Wine Sales Training: Developing All-Star Teams" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement […]

$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Event

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Beals, founder of DTC […]

$400

2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar. Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar To Do's Checklist and leave with these Key Learnings: Wine Consumer Demand Shifts […]

$200

Small Winery Sales Success – “The Five Funnels Webinar”

Small Winery Sales Success - "The Five Funnels Webinar". Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. The Five Funnels Workshop – how to rethink your sales funnels […]

$200

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Event

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Beals, founder of DTC […]

$400

2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar, Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar To Do's Checklist and leave with these Key Learnings: Wine Consumer Demand Shifts […]

$250

Tasting Room Sales Webinar: Connect-Qualify-Convert

Online Event

Join the Tasting Room Sales Webinar: Connect-Qualify-Convert. This webinar is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 11,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees […]

$200

Winery Family Succession Planning Webinar

Winery Family Succession Planning Webinar. Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick will share foundational elements to organizing Family Succession Plans and key principles to understand in the process. Learn about the […]

$200

Small Winery Sales Success – “The Five Funnels Webinar”

Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on small winery success webinar - "The Five Funnels Webinar". REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. REGISTER HERE The Five Funnels Workshop – how to rethink your sales funnels […]

$200

“Step by Step Guide to Winery Branding” Webinar

Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on webinar - "Step by Step Guide to Winery Branding". Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: Step by step Don’t make the costly mistakes many do when starting a new wine brand or launching a new campaign. Learn the proper steps […]

$200