Tasting Room Survey – Silicon Valley Bank & WBM

Winery Teams:  Silicon Valley Bank on Wine and Wine Business Monthly conducted their 2016 Tasting Room Survey and had over 1200 responses from winery teams throughout the nation.

Sandra Hess, founder of DTC Wine Workshops, was invited to join Rob McMillan, Founder of SVB on Wine, who moderated a lively discussion in a live VIDEO CAST on May 10th.  Sandra was also joined by Carol Reber, Chief Marketing Officer, Duckhorn Wine Company and Cyril Penn, Editor in Chief of Wine Business Monthly. Topics covered include:

– Conversion rates of visitors to buyers
– Regional tasting room comparisons
– Club metrics
– Expert panel analysis

We have provided the recording for your viewing pleasure below. Let us know if you have any questions about the survey results and also watch for the full report releasing July 15, 2016 in Wine Business Monthly.