[November 29, 2023 – Sandra Beals] As our clients prepare for 2024 visitation, now is the time to rethink the WHY behind winery events. Today, most wine brands don’t have the luxury of hosting the same event five years in a row as loyalists want to be intrigued and inspired […]
[October 26, 2023 – Sandra Beals] The luxury market is undergoing a significant transformation as it adapts to the growing spending power of Gen Z consumers. Along with Millennials, these individuals accounted for “the entire growth of the luxury market in 2022,” according to Bain & Company, and are predicted to […]
[September 28, 2023 – Sandra Beals (NOT AI)] As the direct to consumer wine space has evolved over the past 10-12 years, we have helped leadership teams develop organizational structures, customized training programs, training manuals, hospitality service standards, and standard operating procedures. In doing this work, we walk business stakeholders […]
[August 29, 2023 – Sandra Beals] Now is the time to leverage smart data sources and measures of success to shape 2024 direct sales and marketing plans. In today’s Good to Great Series #5, I provide the top five tools for how to leverage authoritative data sources to develop winning […]
[July 31, 2023 – Sandra Beals – 20 to 30 minute read] 2013-2023 A Decade of Direct Wine Sales Success Stories “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Benjamin Franklin Ten years ago this month, I founded DTC Wine Workshops Consulting Agency. […]
“DTC Wine Sales Training: Developing All-Star Teams” is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How […]
[March 28, 2023 – Sandra Beals] How a hospitality team makes guests feel begins with how each team member is supported by the leadership team. Top performing winery teams have adopted Care Cultures for many years including iconic brands ranging from Cakebread, Trinchero, Wente, Domaine Carneros, and Silver Oak/Twomey, to […]
[January 27, 2023 – Sandra Beals] Today, I am excited to release the DTCWW Going from Good to Great Series #1 “Become Winery Community Builders”. Watch for a year full of articles focused on proven models and tools for success as DTC Wine Workshops gets ready to celebrate our 10 […]
[December 29, 2022 – Sandra Beals prev Hess] Winery teams across the globe leverage DTC Wine Workshops proven methods and training programs to capitalize on what is now a $4.3 billion dollar industry in wine shipped producer to consumer last year. While wine shipment volume was 9% down year over […]
[November 30, 2022 – Sandra Beals prev Hess] Consumer spending on domestic wine, including bulk imports, increased nearly 9% versus last year to $54.9 billion in the past 12 months, as winery direct-consumer shipment value gained 1% in October to $608 million according to Wines Vines Analytics. On the flip […]
[October 31, 2022] Join Sandra Hess, founder of DTC Wine Workshops, for this online training session ideal for winery owners and management teams. Two dates to choose from. Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra Hess, founder of DTC Wine Workshops and Direct […]
February 18th @ 9:30-10:30 Pacific GaragisteCon Online Conference “Developing a Direct to Consumer Strategic Plan for Startup Wine Brands.” SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. Direct-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing […]
[February 10, 2022] Sandra Hess, founder of DTC Wine Workshops spoke at the Wine Industry Leadership Conference yesterday. This online program was sponsored by Wine Business Network and panelists included Joel A. Miller, Owner & Principal / Chateau HR Consulting; and Karen Alary, Managing Partner / The Personnel Perspective. Stace […]
As we prepare our Thanksgiving tables for time with family and friends, we also have an opportunity to thank long-term loyalists and top consumers. When we analyze key data points for a variety of winery clients across the nation, we identify key measures of success as well as areas for […]
DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar) is ideal for any winery manager responsible for direct wine sales, hospitality management, guest services, events, membership, and/or training programs. With over 11,045 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of […]
