winery business


Winery Family Succession Planning Webinar

Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick […]


Top 5 Tools for Developing Effective DTC Wine Compensation Plans

[Sandra Hess – October 12, 2021 – DTC Wine Sales Blog] Tool #1 – Start at the Top The January 2020 Pandemic taught us a lot about being nimble and adjusting. During this time of pandemic recovery, most wine regions throughout the US have suffered from staff shortages. We have […]


Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes […]


DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

Direct Wine Sales Workshop – Storytelling: “How to Develop Meaningful Wine Consumer Connections” Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. […]


“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as […]


2019 Winery Mystery Shop Services

We are scheduling shoppers at winery properties throughout the nation in 2019!  Build effective direct to consumer sales and marketing strategies by leveraging the mystery shopper scorecard results as well as expert recommendations. 2019 Winery Mystery Shop Services are now being scheduled. DTC Wine Workshops consulting agency supports wineries throughout the […]


Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes […]


DTC Wine Management Academy (4-Part Web Training)

REGISTER HERE for the DTC Wine Management Academy (4-Part Web Training) GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS IN 2019 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer […]


Wine Consumer Data Collection Workshop Napa

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]


Wine Club Competition Today and How to Stay Relevant

As direct to consumer wine sales throughout the US continue to grow at a pace of 10-25% year over year, we know that wine club competition today is more fierce than ever. I encourage direct wine sales team members to gather together and update strategic sales & marketing plans by […]


Direct Wine Telesales & Account Management Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away’s Include: Presentation of Top Telesales […]