Sandra Beals, founder of DTC Wine Workshops, is considered a thought leader in the wine industry with proven methodologies since 2013. Sandra has been featured in Forbes, Wine Business Monthly, Wines & Vines, Market Watch, Silicon Valley Bank on Wine. Sandra provides wine conference speaker services around the globe and most recently spoke at the Wine Industry Sales Symposium in Santa Rosa, CA on May 11, 2023. To request information, reach out HERE.
Sandra was a keynote speaker at the Impact Conference in Adelaide Australia, October 2018. Wineries of BC featured Sandra as a keynote speaker at the Direct to Consumer Wine Canada Conference in November 2016 and in October 2014, Sandra was the keynote speaker at the International Wine Forum in Mendoza Argentina. Sandra developed the first of its kind, Direct-to-Consumer Sales Roadshow Program for Vin65/WineDirect and The Winery CRM (Microsoft Dynamics CRM solution).
Sandra has provided winery association workshops across California, Oregon, Washington, Colorado, Texas and Virginia. She also moderated a panel discussion at the DTC Wine Symposium in Concord, CA – February 2019 on “Growing ROI from Winery Events” and served in a panel discussion at UNIFIED Wine & Grape Symposium in Sacramento, CA – January 2019 on “Customer Journey Mapping”. In February 2018, Sandra moderated a panel discussion on“Creating 360 Customer Views” at the DTC Wine Symposium. In March 2017 Sandra moderated a discussion on “Managing Customer Relationships with CRM Tools” at the WiVi Conference in Paso Robles, CA. In June 2016, Sandra moderated a panel, “DTC Wine Case Studies Revealed” at the DIRECT ShipCompliant Conference in San Francisco, CA. Sandra joined Rob McMillan in May 2016 for a live Video-Cast to analyze results from the Silicon Valley Bank Tasting Room Survey. In April 2016, The Paso Robles Wine Country Alliance invited Sandra to present a workshop on “Customer Engagement & Retention Best Practices”.
Sandra publishes the DTC Wine Sales Blog & Case Study Series and is a regular guest presenter on direct to consumer wine sales and marketing fundamentals at Fresno State University.
Keynote at Impact Conference AustraliaKeynote at Impact Conference AustraliaNapa Valley Vintners WorkshopConsumer Engagement Workshop NapaUnified Sacramento – Customer Journey MapsNapa Valley Vintners 2019DTC Wine Symposium 2018 Concord, CA Silicon Valley Bank DTC Survey VideocastDTC Wine Symposium 2017 Concord, CA Impact Conference AustraliaDTC Wine Symposium Concord, CASandra Hess at International Wine Forum 2014Sandra at DTC Done Right, Hall Wines, 2014Sandra participated in a panel discussion on DTC Wine Technology at Hall Wines March, 2014.Sandra presented at DIRECT Conference, Napa 2014Sandra participated in a “DTC Wine Shipping Analytics” panel at the DIRECT Conference Napa, 2014Sandra presented at the Vin65 DTC Wine Roadshow in Walla Walla, WA on May 26, 2015. Sandra presented “DTC Wine Sales Strategy” at Vin65 Roadshow Calaveras County, CA February, 2015. Sandra at International Wine Forum 2014Sandra presenting at International Wine Forum 2014Sandra presented DTC Wine Sales Best Practices at The International Wine Forum Mendoza, Argentina October, 2014Sandra at Women of the Vine Conference moderator in Napa, CA March 2015Sandra moderated a panel discussion “DTC Do’s & Don’ts” in Napa March, 2015Sandra moderated a panel discussion “DTC Wine Case Studies Revealed” at DTC Wine Symposium January, 2016Sandra presented DTC Wine Sales Do’s and Don’ts to winery teams in Paso Robles – February, 2016Sandra presented “DTC Wine Case Studies” at the DTC Wine Workshops Roadshow August 2016 in San Luis Obispo. Sandra moderated a panel discussion “Tasting Room Mangement Best Practices” at the Wine Tourism & Marketing Conference November 2016.Sandra participated in the “2016 Tasting Room Survey Results Revealed” Silicon Valley Bank on Wine Live VideoCast May, 2016. Keynote Speaker at British Columbia Grape Growers’ Association Conference November 3, 2016Sandra participated in a panel discussion on January 13, 2017 at DTC Wine Symposium on “Reservation Management Systems and Elevated Tasting Experiences”Wine Industry Technology Symposium Sonoma 2017Sandra moderated a discussion June 13, 2017 on “Creating 360 Degree Customer Views with CRM” at at WiTS SonomaSandra moderated a panel discussion at Wine Industry Sales Symposium Santa Rosa, May 11, 2023. “How to Grow Direct Wine Sales Nationally”
