Laura Perret Fontana – Digital Wine Marketing & Underground Events
With almost a decade of experience in marketing, social media and events, Laura Perret Fontana enjoys all things digital and determining how a brand can best utilize the digital space to increase awareness and sales. Having grown up in a wine industry family in St. Helena, California, from a young age Laura witnessed first hand the ins-and-outs of the industry and the growth of technology in wine sales. She clearly remembers the day her parents realized they needed something called a “website”!
After receiving her bachelors degree from the University of California, Berkeley, Laura moved to San Francisco where her love of digital marketing flourished and grew exponentially. She was instrumental in the creation of the marketing department for the then start-up, One Kings Lane. She then moved to Williams-Sonoma, Inc’s online marketing department where she helped manage all digital strategies with the ultimate goal of creating unified digital presences for the Pottery Barn Kids, PBteen and PBdorm. Laura returned to her roots in the wine industry and has since then led digital strategy and community management for wine and spirits clients of all sizes.
Laura is also the co-founder of Underground Wine Events, an organization created to feature the small, independent wine brands that need a little assistenace reaching the right consumer audiences. After 2 successful sold-out events in 2018 (one in Healdsburg, one in Washington, D.C.), Underground Wine Events has exciting plans for 2019 that will continue helping these wine brands make great wine and sell out vintages.
Through a personalized, hands-on and efficient approach, Laura helps her clients achieve significant results on digital marketing platforms. She has seen the changes throughout the wine industry over the years and looks forward to continuing to make a difference in the digital marketing landscape for wine brands big and small.
- Digital Marketing (planning, analysis, campaign execution)
- Website and eNewsletter Management
- Social Media Marketing
- Digital Advertising
- Digital Influencers
To learn more about how Laura can help your winery with digital marketing and event services, complete the contact form below and we will schedule an introductory call.