Sandra – DTC Sales Strategy, Wine E-Commerce & CRM

Sandra – DTC Sales Strategy, Wine E-Commerce & Social CRM

Sandra Hess, founder of DTC Wine Workshops, supports wineries of all sizes in the areas of DTC Sales Strategy, Wine E-Commerce, CRM and Training Services to grow direct-to-consumer wine sales and retain loyal customers. Prior to joining the wine industry, Sandra served businesses nationally and globally in the areas of CRM software implementations, workflow automation development, online marketing and brand development. Sandra founded DTC Wine Workshops in July 2013 to serve winery stakeholders and management teams ready to leverage ideal blends of technology with best practices to capitalize on what is now over a $2.3 billion industry in wines shipped in the US.

Sandra launched the DTC Consultant Network in August 2014 to offer a full-service solution by matching direct wine specialists with winery teams on a project or retainer basis. Sandra has been featured in Forbes, Wine Business Monthly, Wines & Vines, Silicon Valley Bank on Wine and was a guest speaker Google’s Start Up Grind event in May 2015. Sandra developed the Direct-to-Consumer Roadshows for Vin65, WineDirect and The Winery CRM (Microsoft Dynamics CRM solution). Sandra publishes a DTC Wine Case Study Series and Blog at: and 

Sandra is the Board President of Women for WineSense Napa Sonoma, is an Advisory Board Member for WIVI Central Coast and has served as a Steering Committee Member for the DTC Wine Symposium since 2013. Sandra is a frequent speaker at industry events nationally and internationally and most recently served as a panelist at DTC Wine Symposium, January 2017 where she shared best practices on “Reservation Management Systems and Elevated Tasting Experiences”. Wineries of BC featured Sandra as a keynote speaker at the Direct to Consumer Wine Canada Conference in November 2016. In June 2016, Sandra moderated a panel, “DTC Wine Case Studies Revealed” at the DIRECT ShipCompliant Conference in San Francisco. Sandra joined Rob McMillan in May 2016 for a live Video-Cast to analyze results from the Silicon Valley Bank Tasting Room Survey. In April 2016, The Paso Robles Wine Country Alliance invited Sandra to present a workshop on “Customer Retention Best Practices”. Sandra presented a lecture at Merryvale Vineyards in St. Helena, CA on “DTC Wine Sales Best Practices” in November 2015 and conducted a workshop on “DTC Wine E-Commerce and Retention Best Practices” for members of the Livermore Valley Winegrowers Association in September 2015. Sandra moderated a panel on “Dos and Don’ts of DTC Wine Sales” at the Women of the Vine Symposium in Napa, CA March 2015. Sandra was a featured speaker at the International Wine Forum in Mendoza, Argentina in October 2014 on the topic of “Direct to Consumer Wine Sales and Brand Expansion”.

Alf Nuciforo, Chairman of the Luxury Market Council San Francisco recognized Sandra for her contribution to the DTC E-Commerce Technology Panel at the “DTC Done Right” conference, Hall Wines, Saint Helena, CA February, 2014, “Sandra, the scorecards are in and the verdict is unanimous. Your panel discussion was a huge hit. We’ve had rave reviews about the information you conveyed and the candor of your comments”. Sandra is a regular guest presenter on DTC wine sales and marketing fundamentals at Fresno State University wine business program and mentors college students studying wine business management and marketing.



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