Direct Wine Online Learning System

DTC Wine Workshops Launches First of its Kind “Direct Wine Sales Online Learning Management System” January 2022

New Hire Onboarding Training Program, Hospitality Service Training, and Executive Leadership Courses ideal for Winery Teams Across the US & Canada

San Francisco, CA, /PRNewswire-iReach/ —
January 18, 2022


Today, DTC Wine Workshops Consulting Agency launches the first of its kind, “Direct Wine Sales Online Learning Management System” as a response to client and industry demand. DTC Wine Workshops has been supporting winery teams across the US, Canada, and Australia since 2013.

Overview: Today, winery stakeholders must go beyond the tasting room to build long-term, holistic direct wine sales success models and expand brand awareness to new audiences. The 2020 pandemic taught winery teams how to cater to a variety of wine consumers in-between visits with richer communication tools including Live Chat, Virtual Experiences, Social Media Instant Messaging, and Private Client Services. Winery owners and executives now have access to a plethora of proven methods for developing top-performing teams across all direct channels thanks to the DTC Consultant Network. Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network, has built the first of its kind online learning management system to best support a variety of winery teams 2022 and beyond. “I have always developed direct wine sales training solutions and executive coaching programs based on the evolving needs of our clients,” shares Hess. “Constant turnover is a natural occurrence in the hospitality industry today and our new online learning management system provides onboarding modules and assessment tools to ensure every new hire is set up for success”. DTC Wine Workshops has been the leader in online direct wine sales training for almost a decade and Hess speaks around the globe as a thought leader on proven wine consumer engagement models.

“Sandra is the Ritz Carlton of DTC experts, the Valerian Steel standard of sharpness. You are ……I could go on and on. Thank you for a fast-paced, clearly delivered presentation and educational experience for my team”, shares Jim Morris, VicePresident, Charles Krug Winery.

Initial Online Learning Management System Training Modules Include:

Frontline Staff Onboarding Success Modules are available in three levels – Fundamentals, Essentials, and Mastery.
Advanced Wine Educator Sales Training Modules including Consultative Sales Skills, Master Storytelling Skills, Private Client Management, and Reengagement Tools.

Executive Leadership Training Modules including Direct Wine Sales Management Success using Tuesday Morning Workflows, Top Measures of Success that Move the Needle, and Modeling Top Performing Behaviors.
Direct Wine Sales Communication Tools Modules include Phone Sales Mastery, Live Chat Specialist 101, and Instant Messaging 101.

Existing clients will have first access to the Direct Wine Sales Online Learning Management System beginning February 1st. New clients will be invited to schedule an online preview session beginning February 14th. Pricing is tiered and based on the number of users. Enterprise Level Systems are available for larger producers who wish to further customize learning modules. CONTACT DTC Wine Workshops to learn more HERE.

About DTC Wine Workshops:

DTC Wine Workshops (DTCWW), founded in 2013, is an award-winning training and consulting firm based out of Northern California. The DTC Consultant Network, a division of DTCWW, is a group of 11 direct wine sales and marketing specialists supporting winery teams across the US, Canada, and Australia with coaching, training, and consulting services. DTCWW uses proven methodologies and has strategic relationships with leading winery technology partners. DTC Wine Workshops founder Sandra Hess is a subject matter expert in the areas of direct-to-consumer wine sales and consumer engagement strategies. Hess is a regular speaker at wine industry events and also publishes a DTC Wine Sales Blog as well as a DTC Wine Case Study Series. DTC Wine Workshops has been featured in Forbes, Wine Business Monthly, Wines & Vines, Wine Industry Advisor, Wine Industry Network, Market Watch, Silicon Valley Bank on Wine and Regional Winery Association Publications.